从出口中学习,进行营销创新

IF 3.4 3区 管理学 Q1 ECONOMICS
E. Golovko, Cindy Lopes-Bento, W. Sofka
{"title":"从出口中学习,进行营销创新","authors":"E. Golovko, Cindy Lopes-Bento, W. Sofka","doi":"10.1080/13662716.2022.2161874","DOIUrl":null,"url":null,"abstract":"ABSTRACT Exporting provides important learning opportunities for firms. Learning by exporting literature has primarily focused on general performance outcomes of learning such as productivity or technological innovation outcomes such as patents or product innovation. We use learning mechanisms from this literature and develop arguments for marketing innovation outcomes of learning by exporting. We further theorise how learning outcomes vary across firms depending on firms’ levels of marketing and technological capabilities. We test these hypotheses using a panel of Spanish manufacturing firms for 2007–2013 and find that exporting is associated with more marketing innovations. This learning effect is stronger for firms with leading marketing capabilities, and this effect is independent from the technological leadership status of the firm.","PeriodicalId":13585,"journal":{"name":"Industry and Innovation","volume":"30 1","pages":"607 - 635"},"PeriodicalIF":3.4000,"publicationDate":"2023-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Learning by exporting for marketing innovation\",\"authors\":\"E. Golovko, Cindy Lopes-Bento, W. Sofka\",\"doi\":\"10.1080/13662716.2022.2161874\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT Exporting provides important learning opportunities for firms. Learning by exporting literature has primarily focused on general performance outcomes of learning such as productivity or technological innovation outcomes such as patents or product innovation. We use learning mechanisms from this literature and develop arguments for marketing innovation outcomes of learning by exporting. We further theorise how learning outcomes vary across firms depending on firms’ levels of marketing and technological capabilities. We test these hypotheses using a panel of Spanish manufacturing firms for 2007–2013 and find that exporting is associated with more marketing innovations. This learning effect is stronger for firms with leading marketing capabilities, and this effect is independent from the technological leadership status of the firm.\",\"PeriodicalId\":13585,\"journal\":{\"name\":\"Industry and Innovation\",\"volume\":\"30 1\",\"pages\":\"607 - 635\"},\"PeriodicalIF\":3.4000,\"publicationDate\":\"2023-01-23\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Industry and Innovation\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1080/13662716.2022.2161874\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"ECONOMICS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Industry and Innovation","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/13662716.2022.2161874","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"ECONOMICS","Score":null,"Total":0}
引用次数: 1

摘要

出口为企业提供了重要的学习机会。通过输出文献学习主要集中在学习的一般绩效结果,如生产力或技术创新结果,如专利或产品创新。我们从这一文献中使用学习机制,并通过输出发展学习的营销创新成果的论点。我们进一步理论化了学习结果在不同企业之间的差异,这取决于企业的营销水平和技术能力。我们使用2007-2013年西班牙制造业公司的面板来检验这些假设,发现出口与更多的营销创新有关。这种学习效应对于具有领先营销能力的企业更强,且与企业的技术领先地位无关。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Learning by exporting for marketing innovation
ABSTRACT Exporting provides important learning opportunities for firms. Learning by exporting literature has primarily focused on general performance outcomes of learning such as productivity or technological innovation outcomes such as patents or product innovation. We use learning mechanisms from this literature and develop arguments for marketing innovation outcomes of learning by exporting. We further theorise how learning outcomes vary across firms depending on firms’ levels of marketing and technological capabilities. We test these hypotheses using a panel of Spanish manufacturing firms for 2007–2013 and find that exporting is associated with more marketing innovations. This learning effect is stronger for firms with leading marketing capabilities, and this effect is independent from the technological leadership status of the firm.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
CiteScore
8.10
自引率
7.70%
发文量
41
期刊介绍: Industry and Innovation is an international refereed journal presenting high-quality original scholarship of the dynamics of industries and innovation. Interdisciplinary in nature, Industry and Innovation is informed by, and contributes in turn to, advancing the theoretical frontier within economics, organization theory, and economic geography. Theoretical issues encompass: •What are the institutional underpinnings for different organizational forms? •How are different industrial structures and institutions related to innovation patterns and economic performance?
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信