{"title":"泰国电子竞技产业的发展方向","authors":"Wanchalee Noriya, Oam To-aj, Satjawat Jarueksil, Sakkarin Muendech, Paiboon Srichaisawat","doi":"10.52547/aassjournal.1027","DOIUrl":null,"url":null,"abstract":"Background. Esport has become widely popular day by day, especially in Thailand. Promoting Esport by both government section and private section is the key success to drive forward the Esport in Thailand. Objectives. The purpose of this research was to study the expectation and the satisfaction of the stakeholders towards the promotion of the Esport industry and to study the trend and the direction of promoting the Esport industry in Thailand. Methods. This study utilized mixed-method research. The quantitative phase was characterized by an initial quantitative phase of data collection by the questionnaire with 1000 participants by selecting through probability sample by Multi-Stage sampling method and analyzed with the descriptive statistic. In the qualitative phase with the in-depth interview research method, 14 informant’s participants who were working in the Esport industry were recruited using purposive sampling participated in semi-structured interviews. Results. The result of the quantitative phase showed that the expectation and the satisfaction were high correlation which can be described as the expectation (r = 0.755 – 0.852), and the satisfaction (r = 0.800 – 0.870). The result from the Paired Samples t-test found that there was a statistically significant difference at 0.05. Conclusion. The qualitative data shows the trend and the direction of promoting the Esport industry in Thailand which described supporting the Esport industry in Thailand by analyzing the 5M theory which is the successful management means making optimal and responsible use of man, money, material, marketing, and moral for the advancement of mankind as the base theory in this research, can be concluded that the effective promoting method would be concrete, and would be massively benefited for Esport industry in Thailand if both public and private section elaborate from the beginning process to the end process by considering of the benefit of the country industry come first.","PeriodicalId":43187,"journal":{"name":"Annals of Applied Sport Science","volume":null,"pages":null},"PeriodicalIF":0.8000,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"The Direction of Promoting Esport Industry in Thailand\",\"authors\":\"Wanchalee Noriya, Oam To-aj, Satjawat Jarueksil, Sakkarin Muendech, Paiboon Srichaisawat\",\"doi\":\"10.52547/aassjournal.1027\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Background. Esport has become widely popular day by day, especially in Thailand. Promoting Esport by both government section and private section is the key success to drive forward the Esport in Thailand. Objectives. The purpose of this research was to study the expectation and the satisfaction of the stakeholders towards the promotion of the Esport industry and to study the trend and the direction of promoting the Esport industry in Thailand. Methods. This study utilized mixed-method research. The quantitative phase was characterized by an initial quantitative phase of data collection by the questionnaire with 1000 participants by selecting through probability sample by Multi-Stage sampling method and analyzed with the descriptive statistic. In the qualitative phase with the in-depth interview research method, 14 informant’s participants who were working in the Esport industry were recruited using purposive sampling participated in semi-structured interviews. Results. The result of the quantitative phase showed that the expectation and the satisfaction were high correlation which can be described as the expectation (r = 0.755 – 0.852), and the satisfaction (r = 0.800 – 0.870). The result from the Paired Samples t-test found that there was a statistically significant difference at 0.05. Conclusion. The qualitative data shows the trend and the direction of promoting the Esport industry in Thailand which described supporting the Esport industry in Thailand by analyzing the 5M theory which is the successful management means making optimal and responsible use of man, money, material, marketing, and moral for the advancement of mankind as the base theory in this research, can be concluded that the effective promoting method would be concrete, and would be massively benefited for Esport industry in Thailand if both public and private section elaborate from the beginning process to the end process by considering of the benefit of the country industry come first.\",\"PeriodicalId\":43187,\"journal\":{\"name\":\"Annals of Applied Sport Science\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.8000,\"publicationDate\":\"2021-10-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Annals of Applied Sport Science\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.52547/aassjournal.1027\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Annals of Applied Sport Science","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.52547/aassjournal.1027","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
The Direction of Promoting Esport Industry in Thailand
Background. Esport has become widely popular day by day, especially in Thailand. Promoting Esport by both government section and private section is the key success to drive forward the Esport in Thailand. Objectives. The purpose of this research was to study the expectation and the satisfaction of the stakeholders towards the promotion of the Esport industry and to study the trend and the direction of promoting the Esport industry in Thailand. Methods. This study utilized mixed-method research. The quantitative phase was characterized by an initial quantitative phase of data collection by the questionnaire with 1000 participants by selecting through probability sample by Multi-Stage sampling method and analyzed with the descriptive statistic. In the qualitative phase with the in-depth interview research method, 14 informant’s participants who were working in the Esport industry were recruited using purposive sampling participated in semi-structured interviews. Results. The result of the quantitative phase showed that the expectation and the satisfaction were high correlation which can be described as the expectation (r = 0.755 – 0.852), and the satisfaction (r = 0.800 – 0.870). The result from the Paired Samples t-test found that there was a statistically significant difference at 0.05. Conclusion. The qualitative data shows the trend and the direction of promoting the Esport industry in Thailand which described supporting the Esport industry in Thailand by analyzing the 5M theory which is the successful management means making optimal and responsible use of man, money, material, marketing, and moral for the advancement of mankind as the base theory in this research, can be concluded that the effective promoting method would be concrete, and would be massively benefited for Esport industry in Thailand if both public and private section elaborate from the beginning process to the end process by considering of the benefit of the country industry come first.
期刊介绍:
The editorial policy of The Annals of Applied Sport Science (Ann. Appl. Sport Sci.) follows the multi-disciplinary purposes of the sports science to promote the highest standards of scientific study referring to the following fields: • Sport Physiology and its related branches, • Sport Management and its related branches, • Kinesiology and Sport medicine and its related branches, • Sport Psychology and its related branches, • Motor Control and its related branches, • Sport Biomechanics and its related branches, • Sociology of Sport and its related branches, • History of Sport and its related branches, • Exercise, Training, Physical Activity and Health, • Physical Education and Learning. The emphasis of the journal is on the human sciences, broadly defined, and applied to sport and exercise that is defined inclusively to refer to all forms of human movement that aim to maintain or improve physical and mental well-being, create or improve social relationships, or obtain results in competition at all levels. The animal projects also can be evaluated with the decision of Editorial Boards.