泰国电子竞技产业的发展方向

IF 0.8 Q4 HOSPITALITY, LEISURE, SPORT & TOURISM
Wanchalee Noriya, Oam To-aj, Satjawat Jarueksil, Sakkarin Muendech, Paiboon Srichaisawat
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引用次数: 2

摘要

背景。电子竞技日益普及,尤其是在泰国。政府部门和私人部门共同推动电子竞技是推动泰国电子竞技发展的关键。目标。本研究的目的是研究利益相关者对促进电子竞技产业的期望和满意度,并研究泰国促进电子竞技产业的趋势和方向。方法。本研究采用混合研究方法。定量阶段为初始定量阶段,采用多阶段抽样方法,通过概率抽样抽取1000份参与问卷,进行数据收集,并用描述性统计进行分析。在定性阶段,采用深度访谈研究方法,采用有目的抽样的方法,招募了14名在电竞行业工作的被调查者,参与了半结构化访谈。结果。定量阶段的结果表明,期望与满意度呈高度相关,分别为期望(r = 0.755 ~ 0.852)和满意度(r = 0.800 ~ 0.870)。配对样本t检验的结果发现,统计学上有显著差异,为0.05。结论。定性数据显示了泰国电竞产业发展的趋势和方向,描述了支持泰国电竞产业的发展,通过分析5M理论作为本研究的基础理论,5M理论是一种成功的管理手段,它是为了人类的进步而优化和负责任地使用人、钱、物质、营销和道德,可以得出有效的促进方法是具体的。如果公共和私人部门从开始到结束的过程中都考虑到国家产业的利益,那么泰国的电子竞技产业将受益匪浅。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Direction of Promoting Esport Industry in Thailand
Background. Esport has become widely popular day by day, especially in Thailand. Promoting Esport by both government section and private section is the key success to drive forward the Esport in Thailand. Objectives. The purpose of this research was to study the expectation and the satisfaction of the stakeholders towards the promotion of the Esport industry and to study the trend and the direction of promoting the Esport industry in Thailand. Methods. This study utilized mixed-method research. The quantitative phase was characterized by an initial quantitative phase of data collection by the questionnaire with 1000 participants by selecting through probability sample by Multi-Stage sampling method and analyzed with the descriptive statistic. In the qualitative phase with the in-depth interview research method, 14 informant’s participants who were working in the Esport industry were recruited using purposive sampling participated in semi-structured interviews. Results. The result of the quantitative phase showed that the expectation and the satisfaction were high correlation which can be described as the expectation (r = 0.755 – 0.852), and the satisfaction (r = 0.800 – 0.870). The result from the Paired Samples t-test found that there was a statistically significant difference at 0.05. Conclusion. The qualitative data shows the trend and the direction of promoting the Esport industry in Thailand which described supporting the Esport industry in Thailand by analyzing the 5M theory which is the successful management means making optimal and responsible use of man, money, material, marketing, and moral for the advancement of mankind as the base theory in this research, can be concluded that the effective promoting method would be concrete, and would be massively benefited for Esport industry in Thailand if both public and private section elaborate from the beginning process to the end process by considering of the benefit of the country industry come first.
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来源期刊
Annals of Applied Sport Science
Annals of Applied Sport Science HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
1.20
自引率
0.00%
发文量
31
审稿时长
16 weeks
期刊介绍: The editorial policy of The Annals of Applied Sport Science (Ann. Appl. Sport Sci.) follows the multi-disciplinary purposes of the sports science to promote the highest standards of scientific study referring to the following fields: • Sport Physiology and its related branches, • Sport Management and its related branches, • Kinesiology and Sport medicine and its related branches, • Sport Psychology and its related branches, • Motor Control and its related branches, • Sport Biomechanics and its related branches, • Sociology of Sport and its related branches, • History of Sport and its related branches, • Exercise, Training, Physical Activity and Health, • Physical Education and Learning. The emphasis of the journal is on the human sciences, broadly defined, and applied to sport and exercise that is defined inclusively to refer to all forms of human movement that aim to maintain or improve physical and mental well-being, create or improve social relationships, or obtain results in competition at all levels. The animal projects also can be evaluated with the decision of Editorial Boards.
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