“Maybe I should get rid of it for a while…”: Examining motivations and challenges for social media disconnection

ABSTRACT This study explores the motivations for why people disconnect from social media and the challenges they experience in doing so. Drawing on 30 in-depth interviews with current and past social media users aged 21–39, the study finds that people discontinue, take breaks from, or change their use of social media for various reasons (e.g., lack of interest, overuse and overload, privacy concerns, social influences, keeping a work-life balance), but disconnection experiences vary greatly across individuals as well as within individuals over time. Notably, disconnection does not always follow negative experiences with social media, but can also be triggered by important life transitions or broader lifestyle choices. People also experience various practical, social, and societal challenges, making disconnection not always desirable or possible. Ultimately, this study gives insight into the factors that contribute to people’s complex and ambivalent relationship with social media. Thereby, it extends our understanding of the ever-evolving uses and perceptions of social media in a time where digital media is omnipresent.