社会网络对选择旅游目的地的影响

Q2 Social Sciences

Journal of Content, Community and Communication Pub Date : 2022-06-30 DOI:10.31620/jccc.06.22/02

A. Tanković, I. Bilić, Antonia Sohor

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引用次数: 1

摘要

社交媒体的使用对旅游活动和社交网络上的信息产生了越来越积极的影响。本研究的目的是调查社交网络用户对社交网络使用、社交网络通信和社交网络信息的看法，这些看法影响潜在游客在选择目的地时的决策过程。调查使用在线问卷进行，收集的数据使用PLS-SEM方法进行处理。结果表明，在选择目的地时，社交网络的使用、交流和在社交网络中搜索信息会影响决策过程。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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SOCIAL NETWORKS INFLUENCE IN CHOOSING A TOURIST DESTINATION

The use of social media is having an increasingly positive impact on tourism activities and the information available on social networks. The aim of this study is to investigate the opinions of social network users regarding their perceptions of social network use, social network communication, and social network information that influence the decision-making process of potential tourists when choosing a destination. The survey was conducted using an online questionnaire and the collected data was processed using the PLS-SEM method. The results show that the use of social networks, communication, and search for information in social networks influence the decision-making process when choosing a destination.

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来源期刊

Journal of Content, Community and Communication Social Sciences-Communication

CiteScore

2.90

自引率

0.00%

发文量

期刊介绍： Amity School of Communication, AUMP, Gwalior is publishing a bi-annual referred and peer-reviewed journal named “Journal of Content, Community & Communication”. The Journal of Content, Community & Communication aims at delving into inquiry into and providing a forum for discussion pertaining to contemporary communication issues within wider social, economic, cultural and technological contexts. The journal promotes analyzing contemporary communication issues in new light and research. It will aim at bringing to the surface, innovative ways of research to initiate a dialogue on an array of subject matters in the field of communication theory and practice. The journal will engage in a wide range of themes in the media studies, digital media, and communication management among others.