虚拟旅行是否会唤起旅行者的怀旧情绪，并产生访问目的地、类似目的地和分享的意图？：怀旧旅游

IF 8.2 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel & Tourism Marketing Pub Date : 2022-01-02 DOI:10.1080/10548408.2022.2044972

H. Shin, Miyoung Jeong

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引用次数: 16

摘要

摘要运用SOR范式，本研究试图探讨虚拟旅行的各个方面如何增强旅行者对虚拟旅行的沉浸感，唤起他们的怀旧情绪，从而产生他们未来的访问意向。研究结果表明，虚拟旅行的真实性和感官成分对旅行者的沉浸感产生了积极影响，并产生了怀旧情绪，从而增加了他们的重游意愿和访问类似目的地的意愿。旅游个性在旅行者怀旧情绪和行为意向之间具有调节作用。这项研究为如何利用虚拟旅行作为营销工具提供了见解。

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Does a virtual trip evoke travelers’ nostalgia and derive intentions to visit the destination, a similar destination, and share?: Nostalgia-motivated tourism

ABSTRACT By applying the SOR paradigm, this study attempted to investigate how various aspects of a virtual trip enhance travelers’ immersion in the virtual trip and arouse nostalgia, which creates their future visit intentions. Findings of the study indicated that authenticity and sensorial components of virtual trips positively influenced travelers’ immersion and generated nostalgia, thereby increasing their revisit intention and intention to visit a similar destination. The moderating effects of travel personality between travelers’ nostalgia and behavioral intentions were found. This study provides insights on how to utilize virtual trips as a marketing tool.

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来源期刊

Journal of Travel & Tourism Marketing HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

13.50

自引率

8.30%

发文量

期刊介绍： The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.