酒店数据隐私：减少客户情感侵犯、隐私问题和转换意图的策略

IF 8.2 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel & Tourism Marketing Pub Date : 2022-02-12 DOI:10.1080/10548408.2022.2061673

Jongsik Yu, Hyoungeun Moon, Bee‐Lia Chua, Heesup Han

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引用次数: 15

摘要

摘要本研究建立了一个坚实的理论框架，通过酒店数据隐私来解释数据脆弱性、心理焦虑和客户的转换意图。本研究中发展的数据隐私分为四个子因素。分析结果表明，数据隐私减少了数据泄露和访问漏洞，从而增加了隐私问题、情感侵犯和切换意图。本研究的结果成功地证实了数据隐私的重要性和必要性，发现了数据隐私对酒店的积极影响，同时也基于对酒店客人的积极影响提供了有价值和有意义的见解。

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Hotel data privacy: strategies to reduce customers’ emotional violations, privacy concerns, and switching intention

ABSTRACT This study develops a solid theoretical framework explaining data vulnerability, psychological anxiety, and switching intention of customers through hotel data privacy. Data privacy developed in this study is classified into four sub-factors. The results of the analysis show that data privacy reduces data breach and access vulnerability, which increases privacy concerns, emotional violation, and switching intention. The results of this study successfully confirm the importance and necessity of data privacy and discover the positive effects of data privacy on hotels, while also providing valuable and meaningful insight based on the positive effects on hotel guests.

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来源期刊

Journal of Travel & Tourism Marketing HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

13.50

自引率

8.30%

发文量

期刊介绍： The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.