IDENTIFYING PRIORITY AREAS FOR VALUE CREATION IN THE ZIMBABWEAN PORK INDUSTRY

Value creation is indispensable in enhancing agribusiness performance. However, there is a need to identify priority areas to unlock industry potential. The study sought to highlight particular areas within the  Zimbabwean pork industry where value creation could offer the industry advantage. A survey of 24 pork butchers, 6 pork processors and 166 pig farmers from Mashonaland Central Province was utilised in the study. Descriptive statistics, correlation, ANOVA and multiple regression were used to analyse the data. The results highlighted that the industry regarded value creation through advantage in the acquisition of inputs, goods and services, production/processing, and logistics, which consequently makes those key target areas. Furthermore, the created value (profit/cost ratio) was influenced by the category of agribusiness, distance to markets, business practice and socio-economic dynamics of the business decision-makers. In conclusion, production and processing, as well as inbound logistics, were identified to be less effective in value creation. However, increasing transportation advantage will likely improve value. The study recommends that the pork industry leverage on production/processing, inbound logistics and transportation. Policy implications relate to the creation of a conducive environment in input procurement and transportation. The study adds insights for business strategy and policy formulation, aiding in enhancing turnover and strategic positioning