Misogyny in election discourse: Analysing the 2019 General Elections in India

This article examines misogynist comments on women politicians as part of the campaign discourse for the 2019 General Elections in India. The objective is to understand and critically examine the broad patterns of misogynist discourse during election times and the socio-cognitive interface that enables such misogyny. Using a Critical-Feminist-Socio-Cognitive-Discourse Analysis, which combines Lazar’s Feminist Critical Discourse Analysis and Van Dijk’s Socio-Cognitive Approach, we analyse the explicit stating and implied underpinnings of 22 misogynist comments and identify 4 broad patterns and 8 sub-patterns. We argue that, while sharing similarities with global patterns and stereotypes of misogyny, election misogyny in India originates in socio-cognitive and cultural tropes unique to its patriarchal society. When reproduced in misogynist verbal attacks directed at female politicians, these historically rooted misogynist tropes further reinforce the dominant patriarchal culture and add to the attempts to delegitimize Indian women’s political representation and agency.