GDPR短视:一项本意良好的监管如何最终有利于大型在线平台——以广告技术为例

Q2 Social Sciences

European Competition Journal Pub Date : 2020-12-18 DOI:10.1080/17441056.2020.1848059

D. Geradin, Theano Karanikioti, Dimitrios Katsifis

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引用次数: 14

摘要

本文认为，虽然GDPR通过加强对数据主体的保护，可以说带来了积极的结果，但它也通过加强大型在线平台在某些市场中的地位，对竞争产生了不利影响。此外，《通用数据保护条例》还为大型平台提供了一种工具，通过限制它们获取有效竞争所需的数据，来伤害竞争对手。本文重点关注数字广告和广告技术行业，其中GDPR似乎加强了bb0和Facebook。本文的目的并不是呼吁弱化GDPR，它对用户的积极影响是不容忽视的。因此，从政策的角度来看，监管机构应该维持甚至提高这项立法提供的保护水平，但至关重要的是，他们必须采取措施，减轻其对福利的其他方面(如竞争)的不利影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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GDPR Myopia: how a well-intended regulation ended up favouring large online platforms - the case of ad tech

ABSTRACT This paper argues that while the GDPR has arguably delivered positive outcomes by enhancing the protection afforded to data subjects, it has also had adverse effects on competition by strengthening the position of large online platforms in certain markets. In addition, the GDPR has given large platforms a tool to harm rivals by restricting access to the data they need to compete effectively. The present paper focuses on digital advertising and the ad tech industry, where the GDPR appears to have strengthened Google and Facebook. The purpose of this paper is not to call for the weakening of the GDPR, whose positive impact on users cannot be ignored. While from a policy standpoint regulators should thus maintain or even increase the level of protection offered by this legislation, it is vital that they take steps to mitigate its adverse effects on other dimensions of welfare, such as competition.

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来源期刊

European Competition Journal Social Sciences-Law

CiteScore

1.50

自引率

0.00%

发文量

期刊介绍： The European Competition Journal publishes outstanding scholarly articles relating to European competition law and economics. Its mission is to help foster learning and debate about how European competition law and policy can continue to develop in an economically rational way. Articles published in the Journal are subject to rigorous peer review by leading experts from around Europe. Topics include: -Vertical and Conglomerate Mergers -Enlargement of the Union - the ramifications for Competition Policy -Unilateral and Coordinated Effects in Merger Control -Modernisation of European Competition law -Cartels and Leniency.