Motivational Strategies to Improve Artisan’s Productivity in the Construction Industry in Ghana

Motivation is a strategy adopted by organisational managers to improve organisational performance. Most researchers have found different factors that affect the motivation on a different level. The aim of the survey was to examine the motivational strategies for improving productivity among artisans in the construction companies in the Eastern Region and the Greater Accra Region of Ghana. The study adopted a descriptive cross-sectional research design utilising the quantitative approach. A purposive random sampling technique was employed to choose 90 workers to participate in the study. A structured questionnaire was utilised to gather information from respondents. Statistical Package for Social Sciences (SPSS) and Partial Least Squares-Structural Equation Modeling (PLS-SEM) were used to analyse the data collected. Results from the survey showed that artisans see motivation as very significant in their workplace. The study found that empowerment, quality of life, and monetary incentive have significant relation with motivation and effective use of such strategies could assist construction industry practitioners to enhance craftsmen performance. The study contributes to a few pieces of literature existing in construction motivational strategies. The findings point to the fact that industrial players should pay more attention to the motivational strategies to assist artisans’ function effectively in their work environment.