穆斯林少数民族研究中的位置性、主体间性和反思性

IF 2.4 4区 管理学 Q3 BUSINESS
C. Hall, G. Prayag, Youri Oh, Mahshid Ahdiyeh Mahdavi, Lim Xin Jean
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引用次数: 0

摘要

在很大程度上借鉴了在弱势群体背景下发展起来的认识论,并回应了在营销研究中提高认识公正性的呼吁,提出了一个涉及立场性、偏袒性、自反性和情境知识的交叉框架,以反思在非穆斯林占多数的国家对穆斯林少数群体进行市场研究。由于污名化、伊斯兰恐惧症和其他影响穆斯林消费者行为、习俗和身份的过程,这一群体往往非常脆弱。该框架来源于作者在个人和集体基础上对伊斯兰消费者进行的市场研究的反射性经验以及相关文献。该框架强调了研究经验的关系性质以及研究者和被研究者的处境和地位。在对穆斯林人口的研究中,我们还指出了宗教身份、意识形态和宗教信仰的重要性;交叉性,包括性别;以及由文化和制度实践构成的宗教和文化权力,这些权力影响阶级观念和对他人的态度。我们提出了一种有助于克服穆斯林/非穆斯林二元对立的方法,这种方法使穆斯林体验和消费实践的生活观念扁平化,反而为穆斯林身份提供了更丰富、更具代表性的描述。然而,这种方法也提高了研究人员对穆斯林在社会规范中的处境以及这对匿名性的影响的敏感性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Positionality, inter-subjectivity and reflexivity in Muslim minority research
Drawing substantially on epistemologies developed in the context of vulnerable populations and responding to calls for greater epistemic justice in marketing research, an intersectional framework involving positionality, partiality, reflexivity, and situated knowledges is proposed to reflect on undertaking market research with Muslim minority populations in non-Muslim majority countries. This population is often highly vulnerable due to stigmatisation, Islamophobia and processes of othering that affect Muslim consumer behaviour, practices and identity. The framework is derived from reflexive experiences of market research undertaken by the authors on and with Islamic consumers both on an individual and collective basis and from relevant literature. The framework highlights the relational nature of the research experience and the situatedness and positionality of both the researcher and researched. In the case of research with Muslim populations we also draw out the significance of religious identity, ideology and religiosity; intersectionalities, including gender; and religious and cultural power as framed by cultural and institutional practices and which affect notions of class and attitudes to the other. We propose an approach that helps overcome Muslim/non-Muslim binaries that flatten the lived notions of the Muslim experience and consumption practices and instead provide for a richer and more representative account of Muslim identity. However, this approach also heightens researcher sensitivity to the situatedness of Muslims within social norms and the implications that this has for anonymity.
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来源期刊
CiteScore
6.00
自引率
6.70%
发文量
38
期刊介绍: The International Journal of Market Research is the essential professional aid for users and providers of market research. IJMR will help you to: KEEP abreast of cutting-edge developments APPLY new research approaches to your business UNDERSTAND new tools and techniques LEARN from the world’s leading research thinkers STAY at the forefront of your profession
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