Volunteer motivations in the Finnish fire service

Purpose This paper presents a large sample study of fire service volunteer motivations in Finland. The purpose of this paper is twofold: first, to explore the differences between initial motivations to begin volunteering vs motivations to continue volunteering; and second, to examine the differences in motivations as a function of demographic variables and geographic region of the fire brigade (rural vs urban). Design/methodology/approach An online survey was completed by 747 fire service volunteers throughout Finland. Findings The initial motivations for joining the brigade differed from those that motivated volunteers to continue in their roles. Significant differences between male and female volunteers’ initial motivations, as well as differences in motivations to continue volunteering as a function of age and region, were found. Research limitations/implications The findings support integrating a psychological, functional perspective with contextual and situational factors when considering volunteer motivations. Originality/value This study suggests a comprehensive understanding of fire service volunteer motivations and informs improved recruitment and retention practices.