{"title":"媒体创新研究中的开放式创新——系统文献综述","authors":"Nina Klaß","doi":"10.1080/16522354.2020.1724498","DOIUrl":null,"url":null,"abstract":"ABSTRACT Open Innovation (OI) represents a promising approach to addressing the difficulty experienced by legacy media companies in adjusting to a digitised environment. This study summarises OI knowledge by reviewing 54 articles and focusing on OI core process archetypes, practices and sources as well as motives and media-specific conditions. Within three processes (outside-in, inside-out, and coupled), six key practices are identified and discussed: (1) cooperation, (2) mergers and acquisitions, (3) crowdsourcing, (4) co-creation, (5) collaboration and (6) spin-outs. Media companies’ OI use is mainly motivated by market-related outcomes and sourced through technology, audience or other media companies. The most relevant media-specific condition is cultural uniqueness. Aligning OI practices to strategic innovation management and developing OI management competencies could be key to successful OI implementation.","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":"17 1","pages":"190 - 218"},"PeriodicalIF":0.6000,"publicationDate":"2020-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/16522354.2020.1724498","citationCount":"10","resultStr":"{\"title\":\"Open innovation in media innovation research – a systematic literature review\",\"authors\":\"Nina Klaß\",\"doi\":\"10.1080/16522354.2020.1724498\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT Open Innovation (OI) represents a promising approach to addressing the difficulty experienced by legacy media companies in adjusting to a digitised environment. This study summarises OI knowledge by reviewing 54 articles and focusing on OI core process archetypes, practices and sources as well as motives and media-specific conditions. Within three processes (outside-in, inside-out, and coupled), six key practices are identified and discussed: (1) cooperation, (2) mergers and acquisitions, (3) crowdsourcing, (4) co-creation, (5) collaboration and (6) spin-outs. Media companies’ OI use is mainly motivated by market-related outcomes and sourced through technology, audience or other media companies. The most relevant media-specific condition is cultural uniqueness. Aligning OI practices to strategic innovation management and developing OI management competencies could be key to successful OI implementation.\",\"PeriodicalId\":45673,\"journal\":{\"name\":\"Journal of Media Business Studies\",\"volume\":\"17 1\",\"pages\":\"190 - 218\"},\"PeriodicalIF\":0.6000,\"publicationDate\":\"2020-02-09\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1080/16522354.2020.1724498\",\"citationCount\":\"10\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Media Business Studies\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/16522354.2020.1724498\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Media Business Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/16522354.2020.1724498","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"BUSINESS","Score":null,"Total":0}
Open innovation in media innovation research – a systematic literature review
ABSTRACT Open Innovation (OI) represents a promising approach to addressing the difficulty experienced by legacy media companies in adjusting to a digitised environment. This study summarises OI knowledge by reviewing 54 articles and focusing on OI core process archetypes, practices and sources as well as motives and media-specific conditions. Within three processes (outside-in, inside-out, and coupled), six key practices are identified and discussed: (1) cooperation, (2) mergers and acquisitions, (3) crowdsourcing, (4) co-creation, (5) collaboration and (6) spin-outs. Media companies’ OI use is mainly motivated by market-related outcomes and sourced through technology, audience or other media companies. The most relevant media-specific condition is cultural uniqueness. Aligning OI practices to strategic innovation management and developing OI management competencies could be key to successful OI implementation.
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