中国年轻消费者在线强迫购买量表中文版的心理测量评价

Q3 Business, Management and Accounting

Journal of Asia-Pacific Business Pub Date : 2021-04-03 DOI:10.1080/10599231.2021.1905493

Long She, S. Sharif, Hamid Sharif Nia

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引用次数: 16

摘要

摘要本研究旨在检验经修改的网上强迫购买量表中文翻译的心理测量特性。在中国四个主要城市招募了539名中国大学生。该量表采用前向后向法从英文翻译成中文。进行最大似然探索性因素分析，发现一个由10个项目组成的因素，通过进行验证性因素分析予以证实。评定量表的信度、表面有效性、内容有效性和结构有效性。修正后的网上强迫性购买量表的中文版显示出良好的内部一致性（Cronbachα=.099）和良好的结构可靠性（复合可靠性=.911，最大可靠性=.919，麦当劳ω=.910）。此外，建立了该量表的收敛有效性（提取的平均方差=0.510）。该验证工具可用于未来的研究，以衡量中国年轻消费者的网络强迫购买行为。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Psychometric Evaluation of the Chinese Version of the Modified Online Compulsive Buying Scale among Chinese Young Consumers

ABSTRACT This study aimed to examine the psychometric properties of the Chinese translation of the modified online compulsive buying scale. A convenience sample of 539 Chinese university students were recruited in four major cities in China. The scale was translated from English to Chinese using forward-backward method. Performing a maximum likelihood exploratory factor analysis revealed one factor consisting of 10 items, which was confirmed by conducting a confirmatory factor analysis. Reliability, face validity, content validity, and construct validity of the scale were assessed. The Chinese version of the modified online compulsive buying scale showed good internal consistency (Cronbach’s alpha = .909), and good construct reliability (composite reliability = .911, maximal reliability = .919, McDonald’s omega = .910). Moreover, convergent validity of the scale was established (average variance extracted = .510). The validated instrument can be used in future studies to measure young consumers’ online compulsive buying behavior in China.

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来源期刊

Journal of Asia-Pacific Business Business, Management and Accounting-Business and International Management

CiteScore

2.50

自引率

0.00%

发文量

期刊介绍： Present circumstances underscore the need to improve the understanding of conducting business with and within the Asia-Pacific countries. The Journal of Asia-Pacific Business™ provides a blend of cutting-edge knowledge and practical applications on business management and marketing strategy. In the Journal of Asia-Pacific Business™, you will find articles and feature sections that provide a pragmatic view of the business environment in this dynamic region. This essential resource offers readers a good blend of descriptive, conceptual, and theoretical articles dealing with current topics.