The Role of Media Consumption on Physical Activity Based on Health Pattern in Iranian Students by Pender's Model

Background and Objec ti ve: This study inves ti gated the role of media consump ti on on physical ac ti vity based on health pa tt ern in Iranian.The method of this research was descrip ti ve correla ti on with Structural Equa ti on Method. Materials and Methods: The sta ti s ti cal popula ti on of this study consisted of all students aged 11-19 years in the whole country that 384 students were selected as sta ti s ti cal sample by cluster random sampling method. Two media consump ti on and physical ac ti vity based on health pa tt ern Pender Were used to collect the research data. The formal and content validity of the ques ti onnaires were con fi rmed and their reliability was obtained using Cronbach's alpha method 0.934 and 0.834, respec ti vely. For data analyzing by SPSS so ft ware and Amos so ft ware of Kolmogorov-Smirnov test, Pearson correla ti on coe ffi cient and structural equa ti on modeling were used. Results: The results showed that media consump ti on had a posi ti ve and signi fi cant e ff ect (P = 0.001) on Physical Ac ti vity behaviour (Beta = 0.82), Exercise Bene fi ts (Beta = 0.80) and Exercise self-e ffi cacy (Beta= 0.74) and Exercise Barriers (Beta=- 0.61). Conclusion: Therefore, it can be said that media consump ti on improves the level of physical ac ti vity based on students' health pa tt erns. So, it is recommended that the media, especially sports media, pay special a tt en ti on to children in their programs.