Effects of Perceived Corporate Social Responsibility (CSR) Performance on Hotel Employees’ Behavior

ABSTRACT This study aims to examine the effect of perceived corporate social responsibility (CSR) performance on hotel employees’ behavior, as reflected in their attitude and satisfaction. Understanding employees’ reaction to and perception of hotel CSR is essential before exercising effective CSR practices with customers. This study indicates that the social/philanthropic and ethical domains of hotel CSR enhance employees’ attitude and satisfaction with working for this CSR-implementing hotel and their behavior (organizational citizenship, pro-social, and pro-environmental behaviors) within an organization and society. However, environmental, legal, and financial domains do not significantly affect attitude toward CSR-implementing hotel. In addition, the hotel employees’ organizational tenure partially moderates the relationships among the proposed constructs. This study is the initial empirical attempt to understand hotel employees’ responses to hotel CSR. It provides insights and practical suggestions into human resource departments for maximizing the effectiveness of CSR implementation in the hotel industry.