{"title":"虚假广告?在酒店总体评分旁边的描述中保持中立","authors":"Juan Pedro Mellinas, Sofía Reino","doi":"10.1386/HOSP_00003_1","DOIUrl":null,"url":null,"abstract":"Hotel reviews influence travellers’ booking decisions. Research on this topic is focused on the scores or comments given through the reviews. However, no studies have looked into the one-word descriptions associated with the overall scores received by hotels. This study examines\n this practice by conducting secondary research and identifying the one-word descriptions assigned to the different scores. The results suggest that each website providing average scores and one-word descriptions to summarize the scores uses a different policy to associate one-word descriptions\n to scores, suggesting lack of consistency. Furthermore, misleading practices have been identified, such as the use of the word ‘average’ to describe establishments with ratings lower than the midpoint of the scale. The findings have important implications both for the industry\n and for academia, as they highlight the need for transparent strategies and policies.","PeriodicalId":44644,"journal":{"name":"Hospitality & Society","volume":null,"pages":null},"PeriodicalIF":1.3000,"publicationDate":"2019-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"Fake advertising? Neutrality in descriptions beside overall hotel scores\",\"authors\":\"Juan Pedro Mellinas, Sofía Reino\",\"doi\":\"10.1386/HOSP_00003_1\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Hotel reviews influence travellers’ booking decisions. Research on this topic is focused on the scores or comments given through the reviews. However, no studies have looked into the one-word descriptions associated with the overall scores received by hotels. This study examines\\n this practice by conducting secondary research and identifying the one-word descriptions assigned to the different scores. The results suggest that each website providing average scores and one-word descriptions to summarize the scores uses a different policy to associate one-word descriptions\\n to scores, suggesting lack of consistency. Furthermore, misleading practices have been identified, such as the use of the word ‘average’ to describe establishments with ratings lower than the midpoint of the scale. The findings have important implications both for the industry\\n and for academia, as they highlight the need for transparent strategies and policies.\",\"PeriodicalId\":44644,\"journal\":{\"name\":\"Hospitality & Society\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.3000,\"publicationDate\":\"2019-09-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Hospitality & Society\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1386/HOSP_00003_1\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Hospitality & Society","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1386/HOSP_00003_1","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
Fake advertising? Neutrality in descriptions beside overall hotel scores
Hotel reviews influence travellers’ booking decisions. Research on this topic is focused on the scores or comments given through the reviews. However, no studies have looked into the one-word descriptions associated with the overall scores received by hotels. This study examines
this practice by conducting secondary research and identifying the one-word descriptions assigned to the different scores. The results suggest that each website providing average scores and one-word descriptions to summarize the scores uses a different policy to associate one-word descriptions
to scores, suggesting lack of consistency. Furthermore, misleading practices have been identified, such as the use of the word ‘average’ to describe establishments with ratings lower than the midpoint of the scale. The findings have important implications both for the industry
and for academia, as they highlight the need for transparent strategies and policies.