虚假广告?在酒店总体评分旁边的描述中保持中立

IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM
Juan Pedro Mellinas, Sofía Reino
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引用次数: 3

摘要

酒店评论会影响旅行者的预订决定。对这一主题的研究主要集中在评论中给出的分数或评论上。然而,没有研究对与酒店总体得分相关的一个词的描述进行调查。本研究通过进行二次研究并确定分配给不同分数的一个单词的描述来检验这种做法。结果表明,每个提供平均分数和一个单词描述来总结分数的网站使用不同的策略将一个单词的描述与分数联系起来,这表明缺乏一致性。此外,还发现了误导性做法,例如使用“平均”一词来描述评级低于评分表中点的机构。这些发现对行业和学术界都有重要意义,因为它们强调了透明战略和政策的必要性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Fake advertising? Neutrality in descriptions beside overall hotel scores
Hotel reviews influence travellers’ booking decisions. Research on this topic is focused on the scores or comments given through the reviews. However, no studies have looked into the one-word descriptions associated with the overall scores received by hotels. This study examines this practice by conducting secondary research and identifying the one-word descriptions assigned to the different scores. The results suggest that each website providing average scores and one-word descriptions to summarize the scores uses a different policy to associate one-word descriptions to scores, suggesting lack of consistency. Furthermore, misleading practices have been identified, such as the use of the word ‘average’ to describe establishments with ratings lower than the midpoint of the scale. The findings have important implications both for the industry and for academia, as they highlight the need for transparent strategies and policies.
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来源期刊
Hospitality & Society
Hospitality & Society HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
2.30
自引率
0.00%
发文量
13
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