Think Locally and Act Globally: Understanding Human Development in the Era of Globalisation

Abstract For well over two decades the phrase “Think Global, Act Local” shaped the rhetoric used by social movements, environmental activists and intellectuals critical of the neoliberal narrative of globalisation. The intention was to obtains ideas and solutions elaborated in various parts of the world implemented in local communities and to give special meaning to progressive proposals of international social movement contesting globalisation. This approach could certainly be beneficial in terms of the diffusion of good environmental practices or spreading civil society ideas in developing countries. However, when global ideas reach local ground, they remain global ideas, and sometimes very foreign ones, which may take over or eclipse local concepts in unintended or less-than-ideal ways. Occasionally, this approach could even lead to overpowering what is local instead of empowering it. Therefore, having the empowerment of local communities in mind, we propose that those who really contest globalisation of the neoliberal narrative should turn the tables and work to “Think Locally, Act Globally.” Thinking locally and acting globally helps to ensure that adequate attention will be paid to local needs and local ideas. Presently, no local community exists outside of the global context and its influences, which affects the writings of contemporary sociologists who tend to emphasise the concept of “place” when analysing local communities. The nature of bonds on the local level changes in the globalised world, as local communities become more goal-oriented, utilising the functional proximity of people and other assets of the community. These new types of communities emerge even in places previously recognised as being shaped by local customs and traditions. These changes can be seen in the rural, semi-rural and small-town communities of Zalipie and Dąbrowa Tarnowska in Małopolska, as well as Radzionków in Silesia and in the nationwide study of rural communities in Poland. Their potential as the communities of the new type can be recognised as matching with neo-endogenous and sustainable development concepts.