R. Holbert, Elizabeth S. Baik, Meghnaa Tallapragada, C. Tolan, Heather L. LaMarre, Bruce W. Hardy
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“Balancing Field-General and Subfield-Specific Contributions When Addressing, Utilizing, or Assessing a Theory’s Explanatory Power”
ABSTRACT Explanatory power is a key criterion for assessing the strength of a theory. This essay provides an expanded detailing of explanatory power’s three components: Plausibility, range, and postdiction. In addition, a case is made for how plausibility advancements signal field-general contributions, range-based works gravitate toward subfield-specific offerings, and postdiction assessments can be field-general or subfield-specific. This discussion is grounded with a focus on four theories: Agenda Setting, Cultivation, Uses and Gratifications, and Social Cognitive Theory. Implications for future theory advancement are discussed and short- and long-term research initiatives are detailed.
期刊介绍:
Published quarterly for the Broadcast Education Association, the Journal of Broadcasting & Electronic Media contains timely articles about new developments, trends, and research in electronic media written by academicians, researchers, and other electronic media professionals. The Journal invites submissions of original research that examine a broad range of issues concerning the electronic media, including the historical, technological, economic, legal, policy, cultural, social, and psychological dimensions. Scholarship that extends a historiography, tests theory, or that fosters innovative perspectives on topics of importance to the field, is particularly encouraged. The Journal is open to a diversity of theoretic paradigms and methodologies.