Knowledge in our hands: Analytical tools for craft knowledge communication

Craft knowledge is built from examples of experiential knowledge, and when individual or group experiences are gathered and compared, new knowledge is created. This requires socialization between practitioners or a systematic collection of practice descriptions, such as in a manual. However, there is always a risk that knowledge that is difficult to put into words will never be captured or communicated. The aim of this article is to show how theoretical frameworks can be used as analytical tools to help us develop methods that support the communication of craft knowledge. Using a research-through-practice approach in the field of horticulture combined with frameworks based on Bengt Molander’s concept of three knowledge orientations and Nonaka and Takeuchi’s knowledge conversation criteria (SECI-model), I will discuss how it is possible to make practitioners’ subjective knowledge more readily available to others.