作为知名旅游产品的优质旅游目的地战略的前提条件

Vallis Aurea Pub Date : 2020-12-21 DOI:10.2507/IJVA.6.2.5.74
Ivica Jušić
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引用次数: 0

摘要

本文分析了高质量和可识别的旅游产品,旅游业所有参与者的凝聚力,旅游目的地的良好组织,强大的品牌、形象,以及如何通过确保可识别的、创造积极体验的旅游产品来满足甚至超越游客的期望。本研究的目的是通过将专家及其经验纳入焦点小组访谈,将优质旅游目的地战略的主要前提定义为可识别的旅游产品。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
PRECONDITIONS FOR A QUALITY TOURISM DESTINATION STRATEGY AS A RECOGNIZABLE TOURISM PRODUCT
This paper analyses high-quality and recognizable tourism product, the coher-ence of all involved holders of the tourism as well as a good organization in the tourism destination, a strong brand, image and how to fulfil or even exceed the tourist expectations by ensuring a recognizable tourism product that creates positive experience. The aim of this research is to define the major precondi-tions for a quality tourism destination strategy as recognizable tourism product by including experts and their experience in a focus group interview.
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