Research on Supply Chain Cooperation Optimization Model of Electric Heating Market Replacing Traditional Coal Power Generation

Objectives: The rapid development of central heating service in China mostly uses fossil fuels such as coal for production. The market competitiveness of new energy such as wind and solar energy to replace coal to produce heat energy for heating is relatively poor. Under the multiple requirements of energy security, ambient air quality and low carbon, electric heating is practicable because of its flexible use, adapts to the differential demand of consumers for heat, which energy supply can improve efficiency with the progress of power generation technology and so on. On the basis of case study data and results of residential users, companies and public buildings adopting electric heating technology, the analysis of consumer demand, supply chain structure and market relationship in China's electric heating market, this paper discusses the supply chain cooperation model by using revenue sharing contract mode. The results show that the performance of the benefit sharing ratio in the data simulation is acceptable when the revenue sharing contract is used in the supply chain. This model can promote the spontaneous and effective operation of the market, and help the local government in China to get rid of the embarrassment of the continuous subsidy.