有健康意识的消费者采用健身应用程序意愿的决定因素

IF 1.2 Q4 BUSINESS
Md. Atikur Rahaman, Rupali Dilip Taru, Aman Gupta, V. Prajapat, Emran Ahmed
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引用次数: 0

摘要

本研究旨在调查影响消费者使用健康健身应用程序意愿的因素。这项研究的目标人群是健康健身应用程序的当前用户。为了方便客户,数据收集过程使用谷歌电子邮件表格和求职信完成,其中308名受访者是最终样本。数据来自孟加拉国达卡健康俱乐部和健身中心的现有会员。大多数受访者是男性(56%,n=308),而女性为44%,n=134。使用五点Likert量表,其中“1”表示“强烈不同意”,“5”表示“非常同意”,以澄清逐项问卷。使用SPSS数据分析软件对假设进行评估。Cronbach Alpha(α)值用于证明变量的可靠性。四项衡量价格价值;知觉表现、健康意识、便利条件、享乐动机通过两个项目来衡量;自我效能感——三分。结果显示,所选择的六个决定因素对消费者使用健康健身应用程序的意愿产生了积极而显著的影响。总体而言,这些变量可以解释55.50%的方差,预测采用健康健身应用程序的行为意向。此外,这一结果可能会为健康健身应用程序开发人员提供重要线索,这些线索可能会严重影响用户为了健康而采用健康健身应用。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Determinants of health-conscious consumers’ intention to adopt fitness apps
This study aims to investigate the factors influencing consumers’ intention to adopt health fitness apps. The target population for this study were current users of health fitness apps. The data collection process was completed using a Google e-mail form with a cover letter for the convenience of customers, wherein 308 respondents were the final sample size. Data were collected from current members of health clubs and fitness centers in Dhaka, Bangladesh. Most of the respondents were males (56%, n = 308), whereas females were 44%, n = 134. Five-point Likert scale was used, where ‘1’ means ‘Strongly Disagree’ and ‘5’ ‘Strongly Agree’, to clarify the item-wise questionnaire. SPSS data analysis software for research purposes was used to evaluate the hypotheses. Cronbach Alpha (α) value was used to justify the reliability of the variables. Four items measure price value; perceived performance, health consciousness, facilitating condition, hedonic motivation are measured by two items; self-efficacy – by three. The results show that the selected six determinants positively and significantly affect consumers’ intention to use health fitness apps. Overall, these variables can explain 55.50% of the variance in predicting behavioral intentions to adopt health fitness apps. Furthermore, this results could provide significant clues to health fitness app developers that can severely influence users to adopt health fitness apps for their wellbeing.
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来源期刊
Innovative Marketing
Innovative Marketing Economics, Econometrics and Finance-Economics, Econometrics and Finance (miscellaneous)
CiteScore
2.50
自引率
9.10%
发文量
58
审稿时长
9 weeks
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