SPOR DALLARINDA SEVİNÇ RİTÜELLERİ VE BEDEN DİLİNİN ETKİLEŞİMİ: FUTBOLCULAR ÜZERİNE GÖSTERGEBİLİMSEL BİR ANALİZ

Body language, which defines the communicative and behavioral sphere of action of individuals, is an important indicator of identity. Emotional reactions that make important body language tools such as gestures and facial expressions meaningful as a form of expression in social life also shape the subject of interaction. One of the important environments in which body language is used effectively is sports struggles. Among the sports branches, football has the highest level of participation and interaction in the world. In football, the elements Deciphering clubs include songs, choreographies, mascots and symbolized stadiums. In addition to their physical structures, football abilities and achievements, football players can increase their brand values through their body language. The highest emotional moments of football are shaped by goals. There is a meaningful interaction between the joy experienced by the fans at the time of the goal and the Decency of the players. The goal joys of football players can sometimes get in the way of goals. The fact that football players have different emotional and cultural structures can also reveal different joy rituals. Joy rituals that provide motivation and relaxation on the audience can make important contributions to the brand and patent values of football players, as well as other areas such as advertising and sponsorship. Rituals are turning from a micro sociological field into interactive narratives at the level of personal brand management and side meaning. In this study, iconic photographs reflecting the joy rituals of football players are examined through semiotic analysis.