Food-delivery Workers in the Sharing Economy: Supply-side Human Resource Transformation

ABSTRACT The study explores the human resource transformation from the food-delivery workers’ perspective. Utilizing a mixed-methods approach, we found nine job motivations fitted to a tri-dimensional conceptualization model of the food-delivery workers. Four role senders who induce stresses in the role structures were identified. The effects of job motivations on role stressors vary across different working conditions. Role conflict is a severe problem generating turnover intention in the supply-side of sharing economy. The practical contribution shows productivity enhancement from workers’ intrinsic factors. The extrinsic factors of welfare economics are still essential for human resource transformation in the sharing economy.