在线杂货零售中的履行成本:比较零售店和仓库策略

IF 1.3 Q3 ENGINEERING, MULTIDISCIPLINARY
M. Rodríguez-García, Ángel Ortiz Bas, J. C. Prado-Prado, A. Lyons
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引用次数: 0

摘要

本研究开发了一个框架来构建在线杂货零售的运营成本,以确定哪种是最合适的电子履行策略。成本框架是通过应用时间驱动的作业成本法(TDABC)设计的,并基于两家大型欧洲杂货零售商的见解,这两家零售商分别经营零售商店和仓库的电子履行战略。收集了成本信息,并在现场进行了面向活动的流程建模,以确定最相关的电子履行成本驱动因素。对于零售商店策略,拣选成本是电子履行活动中最高的,高达仓库策略的两倍。仓库策略的配送成本最高,比零售店策略高出50%。研究较少的物流活动,如拆箱和逆向物流,总共占两种战略总费用的三分之一。在全渠道中,如果想在杂货业务中取得成功,运营和物流经理仍然必须确保在线渠道的盈利能力。这个框架将帮助管理人员识别和估计最相关的成本驱动因素,并将它们分配到主要的业务活动中。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Fulfillment costs in online grocery retailing: comparing retail store and warehouse strategies
This study develops a framework that structures the operational costs of online grocery retailing in order to identify which is the most suitable e-fulfillment strategy. The cost framework was designed by applying time-driven activity-based costing (TDABC) and is based on the insights of two large European grocery retailers, which operate retail store and warehouse e-fulfillment strategies respectively. Cost information was collected, and activity-oriented process modeling was carried out in the field to identify the most relevant e-fulfillment cost drivers. For the retail store strategy, picking costs were the highest among e-fulfillment activities and up to twice as high as for the warehouse strategy. For the warehouse strategy, delivery costs were the highest and 50% higher than for the retail store strategy. Less studied logistics activities such as unpacking and reverse logistics all together accounted for up to one third of total expenses for both strategies. In omnichannel, operations and logistics managers must still ensure the profitability of the online channel if they want to succeed in the grocery business. This framework will help managers identify and estimate the most relevant cost drivers, and to allocate them to the main operational activities.
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来源期刊
CiteScore
2.10
自引率
13.30%
发文量
18
审稿时长
20 weeks
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