{"title":"书评","authors":"S. Rohr, Abrar M. Fitwi","doi":"10.33182/tmj.v6i1.379","DOIUrl":null,"url":null,"abstract":"Robert L. Williams and Helena A. Williams, Vintage Marketing Differentiation: The Origins of Marketing and Branding Strategies. New York, NY, Palgrave MacMillan, 2017, 256 pp, ISBN: 978-1-137-39431-6.Vintage Marketing Differentiation by Robert and Helena Williams is a historical analysis of the origins of the Marketing and Branding strategies used by organizations throughout the world. The book examines the origins of marketing and branding strategies that were used for over 100 years. Many of the Marketing and Branding strategies used today are actually variations of past strategies. The book examines and traces 16 Vintage Differentiation strategies back to their original business source. The purpose of the books is to show the cyclical nature of innovation grounded in evolutionary modeling in which managers become aware of changes in their environment and adapt accordingly.","PeriodicalId":37194,"journal":{"name":"Transnational Marketing Journal","volume":" ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2018-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Book review\",\"authors\":\"S. Rohr, Abrar M. Fitwi\",\"doi\":\"10.33182/tmj.v6i1.379\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Robert L. Williams and Helena A. Williams, Vintage Marketing Differentiation: The Origins of Marketing and Branding Strategies. New York, NY, Palgrave MacMillan, 2017, 256 pp, ISBN: 978-1-137-39431-6.Vintage Marketing Differentiation by Robert and Helena Williams is a historical analysis of the origins of the Marketing and Branding strategies used by organizations throughout the world. The book examines the origins of marketing and branding strategies that were used for over 100 years. Many of the Marketing and Branding strategies used today are actually variations of past strategies. The book examines and traces 16 Vintage Differentiation strategies back to their original business source. The purpose of the books is to show the cyclical nature of innovation grounded in evolutionary modeling in which managers become aware of changes in their environment and adapt accordingly.\",\"PeriodicalId\":37194,\"journal\":{\"name\":\"Transnational Marketing Journal\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2018-05-31\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Transnational Marketing Journal\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.33182/tmj.v6i1.379\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"Social Sciences\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Transnational Marketing Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.33182/tmj.v6i1.379","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 0
摘要
Robert L.Williams和Helena A.Williams，《葡萄酒营销差异化：营销和品牌战略的起源》。纽约州纽约市，Palgrave MacMillan，2017，256页，ISBN:978-1-137-39431-6.Robert和Helena Williams的Intage Marketing Differentiation是对世界各地组织使用的营销和品牌战略起源的历史分析。这本书探讨了使用了100多年的营销和品牌策略的起源。今天使用的许多营销和品牌策略实际上是过去策略的变体。本书考察并追溯了16种复古差异化策略的原始商业来源。这些书的目的是展示基于进化模型的创新的周期性，在进化模型中，管理者会意识到环境的变化并相应地适应。
Robert L. Williams and Helena A. Williams, Vintage Marketing Differentiation: The Origins of Marketing and Branding Strategies. New York, NY, Palgrave MacMillan, 2017, 256 pp, ISBN: 978-1-137-39431-6.Vintage Marketing Differentiation by Robert and Helena Williams is a historical analysis of the origins of the Marketing and Branding strategies used by organizations throughout the world. The book examines the origins of marketing and branding strategies that were used for over 100 years. Many of the Marketing and Branding strategies used today are actually variations of past strategies. The book examines and traces 16 Vintage Differentiation strategies back to their original business source. The purpose of the books is to show the cyclical nature of innovation grounded in evolutionary modeling in which managers become aware of changes in their environment and adapt accordingly.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
