Multi­-Vector Interaction of a Higher Education Institution with Stakeholders in the Educational Communication System

The purpose of the article is to provide a conceptual justification (mainly based on the materials of KSAC) of the essence of multi-vector interaction in the system of internal and external communication of higher educational institutions with the main stakeholders of the educational process. The methodology. The peculiarity of the analysis of the multi-vector interaction of higher education institutions with stakeholders in the system of educational communication required the application of the entire spectrum of principles and methods of socio-communicative and cultural-educational direction. The results of the study of the given topic are embodied in the concept, proposed by the authors, of raising the higher education of Ukraine to the European and world level, which involves, first of all, a fundamental reform of its substantive, structural, organizational, methodological and technological foundations. The scientific novelty of the researched topic is that, in fact, for the first time, the authors, on the basis of a comprehensive study of scientific sources, based on many years of scientific and pedagogical experience at Kharkiv State Academy of Culture, qualified the communication links of a higher education institution on the micro-, meso-, exo-, macro- and mega-levels. The practical significance of the scientific results of the study of the given topic is that they can be used for further study of this and similar issues, and can also be used in the process of educational and creative work of higher education institutions teachers of Ukraine during the interaction of higher education institutions with stakeholders in the educational communication system.