电子商务网上采购意向中的功利主义动机和享乐主义动机

IF 1.3 4区经济学 Q3 ECONOMICS

Eastern European Economics Pub Date : 2023-04-28 DOI:10.1080/00128775.2023.2197878

M. Fülöp, D. Topor, Sorinel Căpușneanu, Constantin Aurelian Ionescu, U. Akram

{"title":"电子商务网上采购意向中的功利主义动机和享乐主义动机","authors":"M. Fülöp, D. Topor, Sorinel Căpușneanu, Constantin Aurelian Ionescu, U. Akram","doi":"10.1080/00128775.2023.2197878","DOIUrl":null,"url":null,"abstract":"ABSTRACT This study uses the theory of social learning to investigate the relationship between hedonic and utilitarian motivation and e-commerce online shopping intentions. Based on a literature review, four hypotheses and eight sub-hypotheses are proposed. The study’s novelty derives from the study region and the implications of the COVID-19 pandemic. The results indicate a correlation between utilitarian and hedonic motivation and online shopping intentions, while information searching is a significant predictor of online purchase intentions. This paper contributes to both the academic and practical fields, and e-vendors can use it as a framework to manage website activity.","PeriodicalId":45883,"journal":{"name":"Eastern European Economics","volume":"61 1","pages":"591 - 613"},"PeriodicalIF":1.3000,"publicationDate":"2023-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"Utilitarian and Hedonic Motivation in E-Commerce Online Purchasing Intentions\",\"authors\":\"M. Fülöp, D. Topor, Sorinel Căpușneanu, Constantin Aurelian Ionescu, U. Akram\",\"doi\":\"10.1080/00128775.2023.2197878\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT This study uses the theory of social learning to investigate the relationship between hedonic and utilitarian motivation and e-commerce online shopping intentions. Based on a literature review, four hypotheses and eight sub-hypotheses are proposed. The study’s novelty derives from the study region and the implications of the COVID-19 pandemic. The results indicate a correlation between utilitarian and hedonic motivation and online shopping intentions, while information searching is a significant predictor of online purchase intentions. This paper contributes to both the academic and practical fields, and e-vendors can use it as a framework to manage website activity.\",\"PeriodicalId\":45883,\"journal\":{\"name\":\"Eastern European Economics\",\"volume\":\"61 1\",\"pages\":\"591 - 613\"},\"PeriodicalIF\":1.3000,\"publicationDate\":\"2023-04-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Eastern European Economics\",\"FirstCategoryId\":\"96\",\"ListUrlMain\":\"https://doi.org/10.1080/00128775.2023.2197878\",\"RegionNum\":4,\"RegionCategory\":\"经济学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"ECONOMICS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Eastern European Economics","FirstCategoryId":"96","ListUrlMain":"https://doi.org/10.1080/00128775.2023.2197878","RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"ECONOMICS","Score":null,"Total":0}

引用次数: 3

摘要

摘要本研究运用社会学习理论研究了享乐和功利动机与电子商务网上购物意向之间的关系。在文献综述的基础上，提出了四个假设和八个子假设。该研究的新颖性来源于研究区域和新冠肺炎大流行的影响。结果表明，功利主义和享乐动机与网上购物意向之间存在相关性，而信息搜索是网上购物意向的重要预测因素。本文对学术和实践领域都有贡献，电子供应商可以将其作为管理网站活动的框架。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Utilitarian and Hedonic Motivation in E-Commerce Online Purchasing Intentions

ABSTRACT This study uses the theory of social learning to investigate the relationship between hedonic and utilitarian motivation and e-commerce online shopping intentions. Based on a literature review, four hypotheses and eight sub-hypotheses are proposed. The study’s novelty derives from the study region and the implications of the COVID-19 pandemic. The results indicate a correlation between utilitarian and hedonic motivation and online shopping intentions, while information searching is a significant predictor of online purchase intentions. This paper contributes to both the academic and practical fields, and e-vendors can use it as a framework to manage website activity.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Eastern European Economics ECONOMICS-

CiteScore

2.20

自引率

9.10%

发文量

期刊介绍： Eastern European Economics publishes original research on the newly emerging economies of Central and Eastern Europe, with coverage of the ongoing processes of transition to market economics in different countries, their integration into the broader European and global economies, and the ramifications of the 2008-9 financial crisis. An introduction by the journal"s editor adds context and expert insights on the articles presented in each issue.