环境神话作品：奥运会的漫谈式绿化

IF 1.1 1区文学 Q3 COMMUNICATION

Communication and Critical-Cultural Studies Pub Date : 2022-07-03 DOI:10.1080/14791420.2022.2095412

Ben Glasson

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引用次数: 2

摘要

摘要自20世纪90年代以来，奥林匹克运动会一直将自己定位为环境领导者，其平台的一部分致力于促进可持续发展。通过对奥运会官方环境传播的分析，揭示了一种在环境传播学研究中被低估的环境话语策略。话语分析显示，奥林匹克可持续性话语被神话作品打断：对人类在自然中地位的深层神话的战略诉求。这些神话是以元信息的形式传播的，与奥林匹克的平台和精神相结合。奥林匹克人文主义的美德和团结原则淡化和破坏了明确的环境沟通，产生了令人放心的效果，并确保了一切照常。

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Environmental myth-work: the discursive greening of the Olympic Games

ABSTRACT Since the 1990s, the Olympic Games has styled itself as an environmental leader, devoting part of its platform to promoting sustainability. Analyzing official Olympic environmental communication reveals a strategy of environmental discourse that is undertheorized in scholarship on environmental communication. Discourse analysis shows Olympic sustainability discourse being punctuated by myth-work: strategic appeals to deeply sedimented myths of humankind’s place in nature. These myths are transmitted as meta-messages bound with the Olympic platform and ethos. The Olympic humanist tenets of virtue and unity dilute and undermine explicit environmental communication, producing a reassuring effect and ensuring the continuation of business as usual.

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来源期刊

Communication and Critical-Cultural Studies Multiple-

CiteScore

3.10

自引率

10.50%

发文量

期刊介绍： Communication and Critical/Cultural Studies (CC/CS) is a peer-reviewed publication of the National Communication Association. CC/CS publishes original scholarship that situates culture as a site of struggle and communication as an enactment and discipline of power. The journal features critical inquiry that cuts across academic and theoretical boundaries. CC/CS welcomes a variety of methods including textual, discourse, and rhetorical analyses alongside auto/ethnographic, narrative, and poetic inquiry.