Designing a Conceptual Framework for Digital Employee Experience

Digital transformation plays a critical role in how organizations do business. To deliver a successful digital transformation and increase productivity, organizations should rethink their digital employee experience (DEX) and improve it. This paper aims to conceptualize the concept of (DEX), identify its components and sub-components, and present a conceptual framework for this concept. This qualitative study, primarily based on a two-phase research methodology. In the first phase, a systematic literature review (SLR) conducted in academic resources and grey literature, and for approving or modifying the result of the first phase of research, the second phase conducted. In the second phase, eleven semi-structured, face to face and long interviews with eleven experts in digital transformation and human resource (HR) areas were held. The outcome of this study is a definition and a framework with eight components and 70 sub-components about DEX. This study will guide organizations to improve DEX in workplaces and rethink their relationship with their employees to survive in the current competitive business environment.