利用基尼分解探讨旅游推广的空间分散多维度——以澳大利亚昆士兰出境旅客为例

IF 4.3 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Asia Pacific Journal of Tourism Research Pub Date : 2023-03-04 DOI:10.1080/10941665.2023.2217953

Xuna Zhu, G. Lohmann, Abraham Leung, G. C. D. O. Santos

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引用次数: 0

摘要

摘要游客分散是向周边地区传播旅游利益的关键，游客失衡是许多旅游组织面临的问题，需要更好的分析工具。基于国际游客的调查数据，使用停留时间和支出的基尼分解来衡量游客的分散程度（n = 819）从布里斯班国际机场出发。双地块可视化和叠加贡献条形图揭示了影响昆士兰八个分区的游客特征的多个维度及其复杂的抵消或复合分散/集中效应。我们的研究结果表明，包括支出可以更全面地了解分散情况，突出“高支出、短期停留”的游客。

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Using Gini decomposition to explore the multidimensionality of spatial dispersal for tourism promotion – the case of outgoing passengers in Queensland, Australia

ABSTRACT Visitor dispersal is critical in spreading tourism benefits to peripheral regions, with imbalances of visitors a problem for many tourism organisations that warrants better tools for analysis. Gini decomposition of the length of stay and expenditures was used to measure visitor dispersal based on survey data of international visitors (n = 819) departing from Brisbane International Airport. Biplot visualisation and stacked contribution bar charts revealed multiple dimensions of visitor traits influencing dispersal across eight subregions in Queensland and their complex offsetting or compounding dispersion/concentration effects. Our results suggest that including expenditure provides a more comprehensive understanding of dispersal, highlighting “high spend, short stay” visitors.

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来源期刊

Asia Pacific Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.80

自引率

4.00%

发文量

期刊介绍： Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.