Re-evaluating Post-war Interior Design Practices through Client Histories: Loti Smorgon and Her Architect/Decorator Noel Coulson

ABSTRACT In 1947 in Victorian Modern, Robin Boyd named a group of leading modern architects, including many who had trained at Geelong’s Gordon Institute. Yet Boyd omitted successful graduates whose work did not fit his narrowly defined parameters of modern design. Significant amongst these was Noel Coulson, RAIA, whose architecture and interior design practice made him highly desirable to Jewish immigrant clients. Like many whose work traversed both aesthetic and professional boundaries, Coulson has been overlooked by an Australian historical field profoundly shaped by Boyd’s preferences. Via a detailed study of Loti and Victor Smorgon’s Toorak house designed by Coulson in 1953, this paper argues that previously under-researched client histories have value in contesting such historiographical limitations. Client-centred methodologies reveal interior designers’ roles as hybrid practitioners — both cultural producers and mediators — supporting an understanding of modernity determined by the home as the locale of modern life rather than prescriptive aesthetic values. This paper proposes a re-assessment of post-war interior design historically marginalised within hierarchies of cultural production; and the role of the client as integral to a more inclusive understanding of the modern interior in post-war Australia.