服装产品开发人员：工作分析视角下的探索

IF 3.3 Q2 BUSINESS

Journal of Global Fashion Marketing Pub Date : 2022-03-14 DOI:10.1080/20932685.2021.2016064

Meegan Feori-Payne, E. McKinney

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引用次数: 1

摘要

摘要服装产品开发人员通过完成产品开发，促进创意与管理之间的互动；如果没有他们的贡献，生产就会步履蹒跚。然而，人们对服装产品开发人员的贡献知之甚少。因此，采用定性方法对服装产品开发人员进行深入访谈，探讨他们的工作职责和任务。研究结果支持服装产品开发人员是生产服装产品不可或缺的一部分，他们对产品有强烈的管理意识。基于这些发现，我们提出了一个概念框架，解释了服装产品开发人员在产品构思、产品需求确定、组件和原型分析和审查、样品审查、预生产、生产和后期生产过程中的贡献。更好地了解服装产品开发人员在产品开发过程中的贡献，为公司提供了改进服装产品开发培训的见解。

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Apparel product developers: An exploration through the lens of work analysis

ABSTRACT Apparel product developers facilitate the interactions between creativity and management by completing product development; without their contributions, production would falter. However, there is little understanding regarding the contributions of apparel product developers. Therefore, a qualitative approach was utilized to complete in-depth interviews of apparel product developers, exploring their work responsibilities and tasks. The findings support that apparel product developers are integral to producing apparel products, and they possess a strong sense of stewardship towards the products. Based upon the findings, we propose a conceptual framework that explains the contributions of apparel product developers during product ideation, determination of product requirements, analysis and review of components and prototypes, sample review, pre-production, and production and post-production. A better understanding of the contributions of apparel product developers during product development offers companies insights from which to improve training for apparel product developers.

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来源期刊

Journal of Global Fashion Marketing BUSINESS-

CiteScore

6.90

自引率

31.60%

发文量

期刊介绍： The Journal of Global Fashion Marketing is a quarterly journal that publishes peer-reviewed conceptual and empirical papers and business cases of original works that significantly contribute to the overall advancement of marketing theory, research, and practice in fashion, design, and culture. JGFM endeavors to be a “global bridge” connecting marketing scholars and practitioners in fashion, design, and culture throughout the world. We publish high-quality scholarly articles on marketing written by contributors representing the leading academic authors. As we state on the cover of every issue, our positioning statement, our value added to the marketing scholar readership, is truly to “Bridge Fashion and Marketing” 1. Monitor and analyze global fashion marketing trends. 2. Generate and integrate new ideas and theories related to fashion, luxury, and culture marketing theory and practice. 3. Apply new research methods and techniques in fashion, luxury, and culture marketing. 4. Explore and disseminate cutting edge fashion marketing practices. JGFM welcomes manuscripts that provide fresh, innovative insight to any topic in the field of fashion, luxury, and culture marketing. Both conceptual and empirical works are valued, so long as the manuscript addresses substantive issues in marketing.