航空业的竞争和利润:以亚航和马来西亚航空公司为例

Q4 Economics, Econometrics and Finance

International Journal of Revenue Management Pub Date : 2019-10-11 DOI:10.1504/ijrm.2019.103049

L. Eng, Thanyaluk Vichitsarawong

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引用次数: 2

摘要

本案例研究考察了两家竞争航空公司——亚航（一家低成本航空公司）和马来西亚航空（一家传统航空公司）——在2001年至2013年期间的收入和盈利能力。亚航进入市场后，马来西亚航空公司的收入乘客公里数和可用座位公里数在中期（2005-2009年）有所下降。随着时间的推移，亚航的收入乘客公里数和可用座位公里数呈增长趋势，这表明低成本航空公司的成功战略。亚航的股本回报率和资产回报率均高于马来西亚航空公司。然而，它的每可用座位公里收入低于马来西亚航空公司，这可能是由于票价较低。调查结果表明，传统航空公司马来西亚航空的财务和运营业绩受到了低成本航空公司亚航的加入的影响。

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Competition and profits in the airline industry: the case of AirAsia and Malaysia Airlines

This case study examines the revenue and profitability of two competing airline companies - AirAsia (a low-cost carrier) and Malaysia Airlines (a legacy carrier) - over the period 2001 to 2013. After AirAsia entered the market, the revenue passenger kilometre and available seat kilometre of Malaysia Airlines declined in the mid-period (2005-2009). AirAsia had an increasing trend of revenue passenger kilometre and available seat kilometre over time, suggesting the successful strategy of a low-cost carrier. AirAsia had higher return on equity and return on assets than Malaysia Airlines. However, it had lower revenue per available seat kilometre than Malaysia Airlines, probably due to lower fares. The findings indicate that the financial and operating performance of the legacy carrier, Malaysia Airlines was affected by the entry of a low-cost carrier, AirAsia.

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来源期刊

International Journal of Revenue Management Economics, Econometrics and Finance-Economics and Econometrics

CiteScore

1.40

自引率

0.00%

发文量

期刊介绍： The IJRM is an interdisciplinary and refereed journal that provides authoritative sources of reference and an international forum in the field of revenue management. IJRM publishes well-written and academically rigorous manuscripts. Both theoretic development and applied research are welcome.