Sara Tessitore, Fabio Iraldo, A. Apicella, A. Tarabella
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The Link between Food Traceability and Food Labels in the Perception of Young Consumers in Italy
The research analyzed the perception of food traceability among consumers in Italy and the role of food labels in supporting consumer information about food traceability. The components (health, quality, product origin and many others) that are involved in the concept of food traceability were examined and the most important ones were identified. An online survey (n=511 consumers) was carried out in Milan in the north of Italy. Students and employees from the Bocconi University were selected in order to investigate the relevance of food traceability in consumer purchasing decisions. An ordered logit regression was applied. The findings confirm that consumers are interested in various components of food traceability and look for labels that provide information on the product supply chain. The research confirms that traceability is important in the food market and some types of labels on product features (as product sustainability or origin) are associated with it.
期刊介绍:
Understanding the development of the food system requires a system view that captures the complexity of the system and its many interrelationships with its economic, social and natural environments. The Journal accepts and offers papers within this broad range of issues focussing on the management, policy, marketing, consumer aspects, transparency, e-commerce, institutional or regional development, information and communication systems, ressource economics, production economics, chain management, network economics, and similar aspects. Papers may focus on modeling, empirical research or theoretical analyis. This broad range of publication opportunities asks authors to follow clear lines of arguments and to present arguments in a convincing way that avoids unnecessary complexities of model formulations if not relevant for the support of arguments. The publication of scientific articles is complemented by a number of sections that provide room for publications with a more specific focus: ''Case studies'': A section on case studies of the ''Harvard Type'' allows the publication of studies that might build on established scientific methodology but demonstrate its use in ceratin decision environments. Case studies might be complemented by ''teaching cases'' that are kept on a database outside the journal but accessible to readers on approval by authors. ''Research Forum'': It allows to discuss newly emerging research challenges or to contribute to ongoing scientific discussions on research problems. In addition, authors might initiate a discussion on issues brought up by articles published in the journal. ''Research Notes'': It provides room for specific shorter scientific contributions with a narrow scope.