基于计划行为理论的伊斯兰银行产品社区意向分析

Noni Afrianty
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引用次数: 0

摘要

本研究旨在确定态度对行为、感知行为控制和主观规范的影响,或了解感知和理解,然后发展为明古鲁市全景市场交易员使用伊斯兰银行产品的行为意向。所使用的抽样技术是Hair的理论,获得了230名受访者的样本,所使用的采样技术是偶然抽样。分析技术使用结构方程建模(SEM)和SmartPLS 3工具。本研究结果表明,行为态度、感知行为控制和主观规范等变量对意向有显著影响,意向对明古鲁城市全景市场交易员使用伊斯兰银行产品的行为有显著影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Analysis of Community Intentions on Islamic Bank Products Using The Theory of Planned Behavior Approach
This study aims to determine the effect of attitudes on behavior, perceived behavioral control, and subjective norms or to know perceptions and understandings and then develop into the intentions of Bengkulu city panoramic market traders in behaving using Islamic bank products. The sampling technique used is the theory of Hair obtained a sample of 230 respondents with the sampling technique used is accidental sampling. The analysis technique used Structural Equation Modeling (SEM) with the SmartPLS 3 tool. The results of this study indicate that the variables of attitude towards behavior, perceived behavioral control and subjective norms have a significant effect on intentions and intentions have a significant effect on the behavior of a trader at the Bengkulu city panorama market in behaving in using Islamic bank products.
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