通过一个重要的在线分销渠道研究酒店提前提供的价格

IF 1 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

Cuadernos de Turismo Pub Date : 2020-12-16 DOI:10.6018/TURISMO.451671

G. Sánchez-Lozano, Luis Nobre Pereira, Esther Chávez-Miranda

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引用次数: 0

摘要

这项工作的重点是研究通过在线分销渠道（Booking.com）提供的具体旅游目的地的价格。酒店的选择采用分层简单随机抽样法，按比例分配。研究是在一个广泛的数据集（1353751条记录，大数据）上进行的。所考虑的提前预订期约为一整年，与之前的研究相比，这是一个很大的新颖之处。平均价格是根据酒店通常在这类渠道上发布的价格计算得出的，这可以通过在线分销和供应角度提供目的地价格运营管理的概述。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

ESTUDIO DE LA OFERTA DE PRECIOS HOTELEROS ANTICIPADA A TRAVÉS DE UN IMPORTANTE CANAL DE DISTRIBUCIÓN ONLINE

This work focuses on the study of prices offered through an online distribution channel (Booking.com) on a concrete tourism destination. Hotels were selected by a stratified simple random sampling method with proportional allocation. Research is done over an extensive dataset (1,353,751 of records, big data). The advance booking period considered covers approximately a whole year, and this represents a great novelty with respect to previous studies. Average prices are calculated from the values ordinarily published by hotels on this type of channels, which allows providing the outline of the operational management of prices implemented on the destination, through the online distribution and from the supply perspective.

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来源期刊

Cuadernos de Turismo HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

1.00

自引率

12.50%

发文量

审稿时长

50 weeks