{"title":"“富有成效”的竞选。视觉叙事和文化,公共关系和讽刺的行动主义,在人们对“生育日”的反应中。小说和视觉文化,连接公众和讽刺的行动主义,对“肥沃的一天”的反应","authors":"M. Binotto","doi":"10.1285/I22840753N15P271","DOIUrl":null,"url":null,"abstract":"A producerly campaign. Narratives and visual culture, connected publics and ironic activism, in reactions to the \"Fertility Day\". Irony, disillusionment, disenchantment, parody: around these terms was articulated - at the end of the last century - the debate around the cultural forms of late modernity, on the cultural, linguistic and communicative characteristics of a capitalist social system increasingly based on the management of information and network organizational forms. The use of provocative and ironic images and narratives appears increasingly frequent to stimulate participation and engagement considered indispensable in the public debate mediated by digital platforms. The communication campaign of the \"Fertility Day\", promoted by the Italian Ministry of Health in August 2016 and aimed at raising awareness on the issue of couple fertility, has generated lively protests, particularly interesting to identify the transformations that affect the media space, the protagonism and the new modes of narration created by audiences, media actors, movements. Starting from Fiske's definition of producerly text, the article analyzes how the tension between text and socio-cultural context, like that between text and image, has made the top-down media contents proposed by FertilityDay particularly prolific of public reactions. In this contribution are presented part of the results of a research on these events, in particular, the identification of the relationship between visual content and the styles and communicative practices typical of emerging screen cultures in these social media logic.","PeriodicalId":40441,"journal":{"name":"H-ermes-Journal of Communication","volume":null,"pages":null},"PeriodicalIF":0.2000,"publicationDate":"2019-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Una campagna \\\"producente\\\". Narrazioni e cultura visuale, pubblici connessi e attivismo ironico, nelle reazioni al \\\"Fertility Day\\\" = A producerly campaign. Narratives and visual culture, connected publics and ironic activism, in reactions to the \\\"Fertility Day\\\"\",\"authors\":\"M. Binotto\",\"doi\":\"10.1285/I22840753N15P271\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"A producerly campaign. Narratives and visual culture, connected publics and ironic activism, in reactions to the \\\"Fertility Day\\\". Irony, disillusionment, disenchantment, parody: around these terms was articulated - at the end of the last century - the debate around the cultural forms of late modernity, on the cultural, linguistic and communicative characteristics of a capitalist social system increasingly based on the management of information and network organizational forms. The use of provocative and ironic images and narratives appears increasingly frequent to stimulate participation and engagement considered indispensable in the public debate mediated by digital platforms. The communication campaign of the \\\"Fertility Day\\\", promoted by the Italian Ministry of Health in August 2016 and aimed at raising awareness on the issue of couple fertility, has generated lively protests, particularly interesting to identify the transformations that affect the media space, the protagonism and the new modes of narration created by audiences, media actors, movements. Starting from Fiske's definition of producerly text, the article analyzes how the tension between text and socio-cultural context, like that between text and image, has made the top-down media contents proposed by FertilityDay particularly prolific of public reactions. In this contribution are presented part of the results of a research on these events, in particular, the identification of the relationship between visual content and the styles and communicative practices typical of emerging screen cultures in these social media logic.\",\"PeriodicalId\":40441,\"journal\":{\"name\":\"H-ermes-Journal of Communication\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.2000,\"publicationDate\":\"2019-12-17\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"H-ermes-Journal of Communication\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1285/I22840753N15P271\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"H-ermes-Journal of Communication","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1285/I22840753N15P271","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"COMMUNICATION","Score":null,"Total":0}
Una campagna "producente". Narrazioni e cultura visuale, pubblici connessi e attivismo ironico, nelle reazioni al "Fertility Day" = A producerly campaign. Narratives and visual culture, connected publics and ironic activism, in reactions to the "Fertility Day"
A producerly campaign. Narratives and visual culture, connected publics and ironic activism, in reactions to the "Fertility Day". Irony, disillusionment, disenchantment, parody: around these terms was articulated - at the end of the last century - the debate around the cultural forms of late modernity, on the cultural, linguistic and communicative characteristics of a capitalist social system increasingly based on the management of information and network organizational forms. The use of provocative and ironic images and narratives appears increasingly frequent to stimulate participation and engagement considered indispensable in the public debate mediated by digital platforms. The communication campaign of the "Fertility Day", promoted by the Italian Ministry of Health in August 2016 and aimed at raising awareness on the issue of couple fertility, has generated lively protests, particularly interesting to identify the transformations that affect the media space, the protagonism and the new modes of narration created by audiences, media actors, movements. Starting from Fiske's definition of producerly text, the article analyzes how the tension between text and socio-cultural context, like that between text and image, has made the top-down media contents proposed by FertilityDay particularly prolific of public reactions. In this contribution are presented part of the results of a research on these events, in particular, the identification of the relationship between visual content and the styles and communicative practices typical of emerging screen cultures in these social media logic.