了解在线旅游社区用户的持续分享行为:以TripAdvisor为例

IF 2.2 4区管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Tourism and Cultural Change Pub Date : 2023-01-25 DOI:10.1080/14766825.2023.2170239

Luqi Xin, Guanghui Qiao, Zhilong Shao, Tingting Jiang, Congding Wen, Yi Zhong, Zhixuan Li

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引用次数: 1

摘要

随着互联网的快速发展，在线旅游行业前景广阔，在线旅游社区(OTCs)已经成为人们交流旅游信息和做出相关决策的宝贵平台。然而，在线旅游社区用户的移动性和持续分享行为已经成为平台管理的主要不确定性来源。本文以研究文献中相关概念的认识和定义为基础，建立规范网络社区、促进创新发展的途径。本研究以在线旅游社区为研究对象，以TripAdvisor网站为例，基于社会认知理论和社会交换理论，确定了影响在线旅游社区用户持续分享行为的四个社区因素。结果表明，自我呈现的丰富性、社区认同、社区支持和社区观察学习对在线旅游社区用户的持续分享行为均有正向影响。在此基础上，本文对在线旅行社企业的可持续发展提出了意见和建议。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Understanding continuous sharing behavior of online travel community users: a case of TripAdvisor

ABSTRACT Given the rapid development of the internet, the prospects for the online travel industry are promising, and online travel communities (OTCs) have become an invaluable platform for people exchanging travel information and making related decisions. However, the mobility and continuous sharing behavior of online travel community users has become a major source of uncertainty in platform management. To establish ways of regulating online communities and promoting innovation and development, this article builds on the knowledge and definitions of relevant concepts that we find in the research literature. Taking the online travel community as its research object and the TripAdvisor website as an example, based on social cognition theory and social exchange theory, this study identifies four community factors that influence the continuous sharing behaviors of users in online travel communities. The results show that richness of self-presentation, community identity, community support and community observation learning all have positive effect on the continuous sharing behavior of online travel community users. On this basis, the article offers comments and suggestions on the sustainable development of online travel agency enterprises.

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来源期刊

Journal of Tourism and Cultural Change HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

5.10

自引率

9.10%

发文量

期刊介绍： Journal of Tourism and Cultural Change ( JTCC ) is a peer-reviewed, transdisciplinary and transnational journal. It focuses on critically examining the relationships, tensions, representations, conflicts and possibilities that exist between tourism/travel and culture/cultures in an increasingly complex global context. JTCC provides a forum for debate against the backdrop of local, regional, national and transnational understandings of identity and difference. Economic restructuring, recognitions of the cultural dimension of biodiversity and sustainable development, contests regarding the positive and negative impact of patterns of tourist behaviour on cultural diversity, and transcultural strivings - all provide an important focus for JTCC . Global capitalism, in its myriad forms engages with multiple ''ways of being'', generating new relationships, re-evaluating existing, and challenging ways of knowing and being. Tourists and the tourism industry continue to find inventive ways to commodify, transform, present/re-present and consume material culture. JTCC seeks to widen and deepen understandings of such changing relationships and stimulate critical debate by: -Adopting a multidisciplinary approach -Encouraging deep and critical approaches to policy and practice -Embracing an inclusive definition of culture -Focusing on the concept, processes and meanings of change -Encouraging trans-national/transcultural perspectives