从竞争对手的错误中提取见解：一种基于竞争集在线评论的情绪分析方法

IF 0.6 Q4 COMPUTER SCIENCE, INFORMATION SYSTEMS

TEM Journal-Technology Education Management Informatics Pub Date : 2023-08-28 DOI:10.18421/tem123-58

Štěpán Chalupa, M. Petříček, K. Chadt

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引用次数: 0

摘要

情绪分析用于了解酒店探索住宿的关键方面，重点是积极/消极体验的驱动因素。其他研究评估了在线声誉对企业绩效的影响，但少数研究侧重于在竞争战略制定中使用在线声誉分析。这项研究使用一个开源工具来抓取和分析Booking.com、TripAdvisor.com和Google.com针对选定公司及其竞争对手的15907条在线评论。研究结果显示了个别公司的优势和劣势，这些优势和劣势可以用来加强公司的市场地位。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Extracting Insights From Competitor's Mistakes: A Sentiment Analysis Approach Using Competitive set Online Reviews

Sentiment analysis was used to understand the key aspects of the hotel quest stay with emphasis on the drivers of positive/negative experience. Other studies evaluated the impact of the online reputation on the business performance but the minority of the studies focused on the use of online reputation analysis within the competitive strategy creation. This study uses an open-source tool to crawl and analyze 15 907 online reviews from Booking.com, TripAdvisor.com, and Google.com for selected company and its competitors. The results show strength and weaknesses of individual companies that might be used to strengthen the company’s position of the market.

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来源期刊

TEM Journal-Technology Education Management Informatics COMPUTER SCIENCE, INFORMATION SYSTEMS-

CiteScore

2.20

自引率

14.30%

发文量

176

审稿时长

8 weeks

期刊介绍： TEM JOURNAL - Technology, Education, Management, Informatics Is a an Open Access, Double-blind peer reviewed journal that publishes articles of interdisciplinary sciences: • Technology, • Computer and informatics sciences, • Education, • Management