零售商供应链中消费者对事件的反应:一个集体声誉的视角

IF 1.1 4区 工程技术 Q4 MANAGEMENT
R. Overstreet, D. Cantor, R. Laczniak
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引用次数: 0

摘要

摘要:已有研究表明,横向声誉公地在整个行业范围内共享。然而,人们对供应链成员之间存在的垂直声誉公域知之甚少。这项以消费者为中心的研究的目的是检验供应链上游事件对消费者对零售商声誉和消费者再光顾意愿的感知的溢出效应。具体来说,本研究探讨了可能影响消费者认知的两个因素:事件在零售商供应链中的位置和事件的严重程度。研究1使用两层供应链和两个相对极端的严重程度测试了溢出效应对零售商声誉和再光顾意愿的影响。研究2考察了零售商如何通过信息传递来抑制上游事件后的溢出效应。我们的研究结果提供了关于消费者对零售商声誉的看法何时以及如何在零售商供应链发生事件后发生变化,以及这些看法如何受到有效信息的影响的见解。总的来说,我们的结果为供应链(垂直)声誉公地的概念提供了初步的理论见解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Consumer Reactions to Incidents within a Retailer's Supply Chain: A Collective Reputations Perspective
Abstract:Prior research has demonstrated that a horizontal reputation commons is shared across the breadth of an industry. However, less is known about the existence of a vertical reputation commons among supply chain members. The purpose of this consumer-centric study is to examine the spillover effect of an upstream incident in the supply chain on consumer perceptions of a retailer's reputation and consumer repatronage intention. Specifically, this study explores two factors that may impact consumer perceptions: location of the incident within the retailer's supply chain and the severity of the incident. Study 1 tests the spillover effect on the retailer's reputation and repatronage intention using a two-tier supply chain and two relative extremes of severity. Study 2 examines how a retailer through messaging could dampen the spillover effect following an upstream incident. Our findings provide insight regarding when and how consumer perceptions regarding a retailer's reputation may change following an incident in the retailer's supply chain and how those perceptions can be influenced by effective messaging. Collectively, our results offer initial theoretical insights into the concept of a supply chain (vertical) reputation commons.
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来源期刊
CiteScore
2.40
自引率
4.30%
发文量
6
期刊介绍: Transportation Journal is devoted to the publication of articles that present new knowledge relating to all sectors of the supply chain/logistics/transportation field. These sectors include supply chain/logistics management strategies and techniques; carrier (transport firm) and contract logistics firm (3PL and 4PL) management strategies and techniques; transport economics; regulation, promotion, and other dimensions of public policy toward transport and logistics; and education.
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