The short life of a concept: tourismphobia in the Spanish media. Narratives, actors and agendas

This article forms part of a classic social science debate on the role of the media in the construction of social and political narratives. The object of the paper is to study the rise and fall of the concept of tourismphobia in the Spanish media. The case is analyzed in the light of public policies studies, especially those analyzing agenda-setting, the social construction of the definition of public problems and the struggles of coalitions seeking to impose their public policy narratives in the policy-making process. With this purpose, a database was used that collected more than 11,000 news items over a substantial period of time. Its analysis reveals that media attention rises sharply after active protest actions against tourist saturation and that the term is mostly linked to specific territories and cities and to certain political figures. It also allows us to observe how some political responses to the problem appear more in the media, while others are minimized. The conclusions indicate that the “tourismphobia” neologism was capitalized on – which is often the case with terms that circulate in the public sphere – by various groups attempting to highlight some of its semantic dimensions over others. The study also reveals that the media assume an active position in the construction of discourses in relation to tourism also as a political and not just an economic issue. Furthermore, it shows that the use of the term has greatly declined, either because the problem has become dormant or because it has been reformulated into other terms that are more in line with dominant narratives.