{"title":"竞争效应：促进（失效）捐赠的潜力","authors":"K. Reifurth, K. M. Evans, J. James, Y. Ko","doi":"10.18666/jasm-2019-v11-i4-9602","DOIUrl":null,"url":null,"abstract":"Prior sport rivalry researchers have failed to examine the effects of rivalry utilizing a multidimensional approach to team identification as well as the effects of rivalries in relation to the behavioral outcomes of lapsed donors. The authors worked with the official booster club of a large public university to create three distinct email campaigns targeting lapsed donors to test the effects of framing donation requests with rivalry-themed communications. The results of this study highlight the varia-tions in these distinct identification dimensions due to the presence of a rivalry as well as the behavioral effects a rivalry has on these lapsed donors.","PeriodicalId":43607,"journal":{"name":"Journal of Applied Sport Management","volume":" ","pages":""},"PeriodicalIF":0.5000,"publicationDate":"2019-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"The Rivalry Effect: The Potential to Foster (Lapsed) Donor Giving\",\"authors\":\"K. Reifurth, K. M. Evans, J. James, Y. Ko\",\"doi\":\"10.18666/jasm-2019-v11-i4-9602\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Prior sport rivalry researchers have failed to examine the effects of rivalry utilizing a multidimensional approach to team identification as well as the effects of rivalries in relation to the behavioral outcomes of lapsed donors. The authors worked with the official booster club of a large public university to create three distinct email campaigns targeting lapsed donors to test the effects of framing donation requests with rivalry-themed communications. The results of this study highlight the varia-tions in these distinct identification dimensions due to the presence of a rivalry as well as the behavioral effects a rivalry has on these lapsed donors.\",\"PeriodicalId\":43607,\"journal\":{\"name\":\"Journal of Applied Sport Management\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":0.5000,\"publicationDate\":\"2019-10-21\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Applied Sport Management\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.18666/jasm-2019-v11-i4-9602\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Applied Sport Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.18666/jasm-2019-v11-i4-9602","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
The Rivalry Effect: The Potential to Foster (Lapsed) Donor Giving
Prior sport rivalry researchers have failed to examine the effects of rivalry utilizing a multidimensional approach to team identification as well as the effects of rivalries in relation to the behavioral outcomes of lapsed donors. The authors worked with the official booster club of a large public university to create three distinct email campaigns targeting lapsed donors to test the effects of framing donation requests with rivalry-themed communications. The results of this study highlight the varia-tions in these distinct identification dimensions due to the presence of a rivalry as well as the behavioral effects a rivalry has on these lapsed donors.
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