作为营销工厂的产品质量

Saša Petar, Tajana Marušić
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引用次数: 0

摘要

是敏感的,因为品牌经常反映消费者的意见和态度。消费者与品牌建立基于情感的关系,并期望他们与品牌相关的某些重要特征不会改变。特别是,他们期望质量的连续性,这被认为是建立一个成功品牌的关键决定因素之一。在当今快速竞争的市场中,品牌比以往任何时候都更重要的是保持质量的连续性,从而满足消费者的期望。本文的目的是更详细地解释品牌的特征,以及品牌和产品之间的区别,以及品牌本身的构建过程。通过回顾现有和当前的文献,本文还旨在更深入地研究质量在创建成功品牌的过程中的重要性,从而产生积极的商业成果和利润。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
KVALITETA PROIZVODA KAO ČIMBENIK STVARANJA MARKE
is and sensitive because brands often reflect consumers' opinions and attitudes. Consumers establish a relationship based on emotions with brands and expect that certain important characteristics that they associate with a brand do not change. In particular, they expect continuity in quality, which is considered to be one of the key determinants of building a successful brand. In today's extremely fast and competitive market, it is more important for brands than ever to maintain continuity of quality and thus meet consumer expectations. The aim of this paper is to explain in more detail the characteristics of a brand, as well as the difference between a brand and a product, and the process of building a brand itself. By reviewing the available and current literature, this paper also aims to examine more closely the importance of quality in the process of creating a successful brand, which then generates positive business results and profits.
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