Perception by Russian Social Media Users of Mass Protests During the Attempted Coup in Kazakhstan

The article presents the results of an applied political research on the representation of the 2022 Kazakh events in the Russian segment of social media. The context of the study stems from the significant intersection of the Russian and Kazakh segments of social media and the mutual influence of political processes. Under the political mobilization of the mass protests in Kazakhstan, which turned into an attempted coup, the activities of Russian counterelites intensified in various regions of Russia. Using a hybrid research strategy combined with cognitive mapping and social media analysis the authors managed to identify dynamic, structural and substantive characteristics of the information representation of the Kazakh events in the Russian segment of the Internet. The authors concluded that the scale of the Kazakh protests allowed to draw the short-term interest of the Russian audience, mainly from the regions bordering Kazakhstan. The use of economic triggers (rising prices, inefficient social policy, etc.) led to the involvement of the adult audience in the discussions around the Kazakh events, while a significant part of youth and young adults was excluded from information flows around the events. The study revealed that the Russian opposition attempted to use manipulative “contamination” technology in order to extrapolate the political and economic discontent in Kazakhstan to the situation in Russia. At the same time, the greatest resonance in the Russian segment of users was caused directly by the participation of the Collective Security Treaty Organization (CSTO) in the settlement, and not by the social and economic triggers that led to the events.