Prospects and efficiency measurement of artificial intelligence in the management of enterprises in the energy sector in the era of Industry 4.0

The evolution of the economy and the formation of Industry 4.0 lead to an increase in the importance of intangible assets and the digitization of all processes at energy enterprises. This involves the use of technologies such as the Internet of Things, Big Data, predictive analytics, cloud computing, machine learning, artificial intelligence, robotics, 3D printing, augmented reality etc. Of particular interest is the use of artificial intelligence in the energy sector, which opens up such prospects as increased safety in energy generation, increased energy efficiency, and balanced energy-generation processes. The peculiarity of this particular instrument of Industry 4.0 is that it combines the processes of digitalization and intellectualization in the enterprise and forms a new part of the intellectual capital of the enterprise. The implementation of artificial intelligence in the activities of energy companies requires consideration of the features and stages of implementation. For this purpose, a conceptual model of artificial intelligence implementation at energy enterprises has been formed, which contains: the formation of the implementation strategy; the design process; operation and assessment of artificial intelligence. The introduction of artificial intelligence is a large-scale and rather costly project; therefore, it is of interest to assess the effectiveness of using artificial intelligence in the activities of energy companies. Efficiency measurement is proposed in