大学生网络购物消费行为及其对高校指导咨询服务的启示

Nelvi Mitra, S. Syahniar, A. Alizamar
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引用次数: 6

摘要

本研究的目的是考察消费者在网上购物中的消费行为。它还旨在确定促进学生在线交易欲望的因素。重要的是,该研究采用了定性研究方法。结果显示,消费行为不是基于需求,而是基于欲望,他们很容易受到朋友的影响,跟随网上商店的最新趋势、折扣或促销。还有其他因素对消费模式有重大影响。这些因素包括价格、便利性、信任度、商品的可获得性以及吸引他们注意的促销活动。因此,辅导员应利用信息服务、团体指导和个别咨询服务来规范学生的行为。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Consumptive Behavior of Students in Shopping Online and Implications in Guidance and Counseling Services in Universities
The purpose of this study wasto examine consumer consumption behavior in shopping online. It also aimed to establishthe factors promoting students desires to transact online. Importantly, the study used qualitative research methods. The results showed that consumption behaviorswere not based on needs but rather the desires, they are easily influenced by friends and follow the latest trends, discounts, or promos in the online shop. There are other additional factors with significant influence of consumption patterns. These include price, convenience, trust, availability of goods, and the promotions attractingtheirattention. Therefore, counselors should utilize information services, group guidance, and individual counseling services to regulate students behavior.
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