Photovoice as a visual-verbal strategy for studying contents and processes of social representations: a participatory project on sustainable energy

ABSTRACT Photovoice is a participatory action-research strategy that has been mainly adopted to give voice to “unheard” groups. In this article, we adapted this strategy in a study on the social representations (SRs) of sustainable energy shared by young citizens (ages 11–12) in Narni, Italy, a small urban center with a history intertwined with sustainable energy issues. In particular, the study suggests that photovoice could be useful to jointly examine verbal and visual components of social representations and to highlight communicative formats that contribute to shape SRs. Images of sustainable energy produced by participants show technocentric and ecocentric contents, confirming previous studies conducted with adults. Anthropocentric components also emerge, potentially identifying a challenging figurative nucleus. Photo-elicitation and small-group discussions show a twofold communicative activity: reification formats and homogamic communication are used to reaffirm shared representations, and the consensualization format is used when potentially disruptive elements for the community are at stake. Overall, results show the potentialities of photovoice experience for SR research and suggest that photovoice could actually benefit from further in-depth analyses of images and of communication within groups. Implications of the results for civic engagement are discussed.