科威特中小企业技术使用频率与电子商务采用之间的关系

IF 0.8 Q4 BUSINESS, FINANCE

Asian Journal of Business and Accounting Pub Date : 2022-06-30 DOI:10.22452/ajba.vol15no1.7

Salmi Mohd Isa, S. Alenezi

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引用次数: 1

摘要

手稿类型：研究论文研究目的：本研究旨在调查科威特中小企业采用电子商务的决定因素以及技术、组织和环境特征。此外，它旨在研究技术使用频率作为中小企业采用电子商务的调节因素的影响。设计/方法/方法：对259家中小企业进行了问卷调查。研究发现：研究结果表明，相对优势、竞争压力和电子商务采用之间存在正相关关系。对作为调节因素的技术使用水平的分析表明，在兼容性、复杂性以及供应商或客户压力对电子商务采用的影响方面存在显著差异。理论贡献/独创性：这项研究可能是第一次评估技术使用频率在中小企业采用电子商务背景下的调节作用。研究局限性/影响：该论文强调了主要影响因素，根据技术使用频率确定了几个重要的互动，并认识到了对中小企业管理者的许多实际影响，从而为电子商务采用研究做出了贡献。关键词：电子商务应用，技术使用频率，科威特，中小企业，TOE JEL分类：M10，M15，M31

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The Relationship between the Frequency of Technology Use and Electronic Commerce Adoption among Small and Medium-Sized Enterprises in Kuwait

Manuscript type: Research paper Research aims: This study aims to investigate the determinants of SMEs’ e-commerce adoption as well as technological, organisational, and environmental characteristics in Kuwait. Moreover, it aims to study the effect of the frequency of technology use as a moderator in SMEs’ e-commerce adoption. Design/Methodology/Approach: A questionnaire-based survey was conducted among 259 SMEs. Research findings: The results demonstrate a positive relationship between relative advantage, competitive pressure, and e-commerce adoption. Analysis of the level of technology use as a moderator reveals a significant difference in terms of the impact of compatibility, complexity, and supplier or customer pressure on e-commerce adoption. Theoretical contribution/originality: This study may be the first to assess the moderating role of the frequency of technology use in the context of SMEs’ e-commerce adoption. Research limitation/implications: The paper contributes to e-commerce adoption research by highlighting the main influencing factors, identifying several important interactions based on the frequency of technology use, and recognising many practical implications for SME managers. Keywords: E-commerce adoption, Frequency of technology use, Kuwait, SMEs, TOE JEL Classification: M10, M15, M31

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来源期刊

Asian Journal of Business and Accounting BUSINESS, FINANCE-

CiteScore

2.00

自引率

11.10%

发文量

期刊介绍： An academic journal that aims to advance knowledge in the business and accounting disciplines, to narrow the gap between theory and practice, and to set direction for policy initiatives in Asia. Welcome to the Asian Journal of Business and Accounting (AJBA). AJBA is an international refereed journal, published biannually (30th June and 30th December) by the Faculty of Business and Accountancy, University of Malaya, Malaysia. AJBA aims to publish scholarly business researches that are relevant to Malaysia and the Asian region. It intends to highlight the practical implications in promoting better business decision making process and the formulation of public policy in Asia. This journal publishes theoretical, conceptual, and empirical papers within the broad areas of business and accounting in Asia. The AJBA covers a broad spectrum of the business and accounting disciplines. A suggestive (though not necessarily comprehensive) list of areas that would be included in this journal are: general management, strategic management, human resource management, organizational behaviour, labour and industrial relations, international business management, business communication, entrepreneurship, leadership, management science, operations management, production management, supply chain management, marketing management, brand management, consumer behaviour, information management, e-marketing, e-commerce, quality management, retailing, service marketing, hospitality management, hotel and tourism management, asset pricing, capital and money markets, corporate finance, derivatives markets, finance and banking, financial economics, etc.